Are Soo-ah Han and Soo-hyun the same? What's the difference?

SooAhHan and SooLiHan are both brands from South Korea, so many people think they are the same. Are Soo-ah-han and Soo-hyun the same? What is the difference between Soo-ah-han and Soo-hyun-han?

Are Soo-ah-han and Soo-hyun the same?

Xiulihan and Xiuyahan are the same thing, just different in translation. SooAhHan was originally a brand under Butterfly Makeup. Due to its increasingly outstanding sales performance, in order to adapt to the growing market demand, the entire line was upgraded, standing out from the "Butterfly Makeup" sub-brand and becoming one of the key strategic brands of "LG Household & Health Care". The names were also unified as "SooAhHan".

What is the difference between Soo-ah-han and Soo-hyun-han?

1. The main series of Soo-Ah-Han has two names: "Soo-Ah-Han" and "Soo-Han". The official website of Diezhuang states that the two names are the same cosmetics brand under LG Household & Health Care. "Suiyahan" refers to products produced in South Korea and imported as originals, while "Suiyahan" refers to products produced in China and joint venture products of "Suiyahan". But when the reporter asked Jiping for confirmation, the answer he got was: "Xiu Li Han" was the previous brand name, and now the unified name is "Xiu Ya Han", and the person in charge of cosmetics in the department store only knows "Xiu Ya Han" and not "Xiu Li Han".

2. In the case of low brand awareness, will the ambiguity of the product name affect brand recognition and promotion? The purpose of promoting the new brand series is to re-form a clear concept and positioning among consumers. It is hoped that in the future, when people mention "Korean cosmetics", they will think of "Xiu Ya Han". The company has currently established a department to independently operate the "Xiu Ya Han" brand, which is managed by Korean managers and is working towards this direction.

Well, that’s all about the differences between Soo Ah Han and Xiu Li Han. Soo Ah Han and Xiu Li Han are the same brand.