MEBO Explores Technological Skin Care｜Blooming in Haba Snow Mountain

On July 2, 2021, MEBO's journey of exploring technological skin care began with setting foot in colorful Yunnan, heading towards Haba Snow Mountain, and finally blooming on the top of the snow mountain on July 5.

Summit moment

On July 2, 2021, MEBO's journey of exploring technological skin care began with setting foot in colorful Yunnan, heading towards Haba Snow Mountain, and finally blooming on the top of the snow mountain on July 5.

Adhering to the belief of "fearlessness, transcendence, and protection", MEBO has demonstrated the rich and diverse profound connotations of MEBO's regenerative life leadership corporate culture, successfully climbed to the top and challenged the limit.

Life Limits

Haba Snow Mountain is located in Shangri-La County. The main peak is 5,396 meters above sea level. Starting from the Haba Base Camp at an altitude of 4,100 meters, the entire journey is 6 kilometers, with an extreme climb of 1,296 meters. The average time to reach the summit is 8 hours, and the average time to return to the base camp is 3 hours. The mountain roads are rugged and steep, and the snow line is covered with hard ice. The pressure of high altitude is an enormous test for the climbers' body and mind.

Celebrity Experience

The MEBO group of 10 people set out from Haba Village, crossed over high mountain waterfalls, passed through pasture meadows, and crossed primeval forests, moving forward fearlessly all the way to the top of the snow-capped mountains.

HuaDa Sports escorted the mountaineering team. Cao Jun, CEO of HuaDa Sports, who has climbed Mount Everest 8848 many times, led the team. He Changjuan, the 2021 Half Ridge Speed ​​Climbing Women's Champion, who also climbed Mount Everest, and Xia Ting, the third place in the Half Ridge Speed ​​Climbing, witnessed the event together with many authoritative experts and outdoor stars as the MEBO skin care product experience officer.

Strict evaluation

MEBO’s new Skin Rejuvenating Series products and Sesame Seed Lip Essence have been subjected to the most rigorous evaluation.

At an altitude of 5,396 meters, with a temperature difference of more than 20 degrees and a harsh natural environment, product experience officers used professional and real data and photos to verify the product strength of MEBO, which combines four core black technologies.

Return with honor

MEBO will share first-hand product evaluation information in live broadcast rooms such as Douyin, Weibo, WeChat, Tmall, and Xiaohongshu. Relying on more than 30 years of research and development strength in medical technology, MEBO activates potential cells, promotes in situ regeneration, advocates streamlined skin care, and is committed to ensuring that every Chinese can enjoy the skin care results of MEBO's cutting-edge technology.

MEBO's new Shaun the Sheep co-branded Bose Mask also accompanied the trip, and climbed the snow mountain together with MEBO's main products such as MEBO Moist Burn Ointment and MEBO Gastrointestinal Capsules, setting a new record for MEBO's regenerative products landing on Haba Snow Mountain.

Tracing the roots

MEBO skin care products incorporate cutting-edge medical patented technology, which has precise efficacy and a comfortable skin feel. They use scientific and technological means to reconstruct the basic skin care of Chinese people, making it more efficient and simple, and finding the best solution for soothing the busy body and mind of Chinese people.

Meibao Zhiyan Rejuvenating Skin Series products contain cactus plant concentrated essence and 4 times repair essence. They use isotonic technology and the concept of "in situ regeneration and medical beauty" to delay skin aging.

Cactus likes light, is heat-resistant, drought-resistant and has strong vitality. During the trip to Haba Snow Mountain, MEBO also traced the origin of the cactus along the way from Lijiang to Haba Village, embarked on a journey to awaken the dormant vitality of the base, and witnessed the revitalizing magic of MEBO skin care series that penetrates the base.

Love and protection

The MEBO Haba Snow Mountain Climbing Team went forward all the way, personally delivering the love and beauty of MEBO Regenerative Life Science to the local residents.

In Jiangbian Village, we visited the local health center, learned about the local medical environment and presented the villagers with moist burn ointment, lip gloss, Shaun the Sheep facial mask, etc. We also paid a special visit to the local villagers who became poor due to illness and presented them with consolation money and MEBO products.

At the Haba Base Camp at an altitude of 4,100 meters, MEBO set up a caring supply station for all climbers, mainly providing MEBO Moist Burn Ointment, MEBO Lip Gloss and MEBO Gastrointestinal Capsules.

MEBO challenges itself, empathizes with the plateau residents and climbers, and walks with love. Everything it does is for the life on the top of the snow-capped mountains to bloom more beautifully because of MEBO.

A higher starting point

A kind person loves mountains. MEBO, which climbed to the top of Haba Snow Mountain, bloomed brilliantly in the ethereal and holy realm. After returning, the Meibao team will carry out a series of sharing activities to recreate the feat of climbing the snow-capped mountain peak, and interact on Douyin, Weibo, WeChat, Tmall, and Xiaohongshu through a series of brand cross-border activities; live streaming by influencers, release of co-branded products, fan-pampering plans, celebrity partner series, signed brand ambassadors, etc., which will be carried out layer by layer to organically unify brand optimization and user activation.

MEBO, relying on more than 30 years of medical and technological strength, uses regenerative technology, advocates streamlined skin care, and uses scientific and technological means to reconstruct the concept of basic skin care for Chinese people. Through this event, it has been highly exposed and won new core user assets for the brand. With continuous operation and global promotion, it is bound to successfully break the circle in the trend of big health and national beauty!