LA PERLA Beauty Tmall Global Flagship Store Grand Opening

September 25th - LA PERLA officially opened its doors in partnership with Tmall International, launching a new beauty collection that includes eight haute couture perfumes and one exclusive classic perfume.

LA PERLA presents a new beauty collection

A journey of fragrance inspiration – Xintiandi fashion pop-up exhibition

September 25th - LA PERLA officially opened its doors in partnership with Tmall International, launching a new beauty collection that includes eight haute couture perfumes and one exclusive classic perfume.

At the same time, from September 24th to September 26th, LA PERLA Beauty will present the world's first "Searching for Fragrance and Remembering Dreams" perfume inspiration journey exhibition at Shanghai Xintiandi Fashion.

Excellent craftsmanship, commitment to environmental protection

LA PERLA was founded in 1954 by visionary seamstress Ada Masotti in her studio in Bologna, Italy. The legend began with Ms. Masotti's original intention: to understand, highlight and empower women from a female perspective. Her precious creations were presented on velvet-lined display props, like rare jewels, and thus the brand LA PERLA (meaning "pearl" in Italian) was born. As a leading luxury brand in the industry, LA PERLA combines the profound Italian craft tradition with exquisite design and unique innovative craftsmanship to create elegant and extraordinary lingerie, swimwear, pajamas and other daily luxury goods that people will love for a lifetime.

Spanning 60 years of glorious history, Ms. Masotti’s original vision still represents the core of the brand, and together with the brand’s innovative spirit and unremitting enthusiasm, it constitutes the inner essence of LA PERLA.

In 2021, LA PERLA will extend the brand's exquisite craftsmanship to the beauty series, presenting a brand-new brand beauty house, including 8 high-end custom perfumes, 1 exclusive classic perfume, 4 luxurious body care products and carefully crafted new pure and environmentally friendly makeup series products. The entire series of products ingeniously builds a bridge between high-end beauty and sustainable environmental protection.

LA PERLA Beauty is one of the premium beauty brands that truly pays attention to environmental sustainability in brand building and closely integrates and links consumer behavior. All fragrance and beauty products comply with the "Beauty Free from Cruelty" Initiative and use sustainable and environmentally friendly formulas.

Haute couture perfume series

LA PERLA Beauty carefully presents a new high-end custom perfume series, reliving a warm memory and showing a beautiful dream. Each haute couture perfume can capture a precious moment in memory and awaken the beauty in the memory. 8 unique perfumes that are like exclusive memories, presented in exquisite refillable perfume bottles, allowing this beauty to be treasured and passed down from generation to generation.

The glass perfume bottles are like carved works of art, with designs changing from soft petal pink to midnight blue and burgundy red. Each one is worth displaying and collecting. The eye-catching beauty items on the dressing table, the unique perfume bottle cap design tells the story behind each perfume.

The eight most fascinating fragrances are Hidden Away, Solent Time, My Time, Garden of Dreams, Whispering Night, Dance of Passion, Unlimited Expectations and Give Me a Rose.

A unique presence in the Haute Couture perfume series:

Hidden in the bosom, LA PERLA lingerie in a perfume bottle.

A fragrance that interprets the unique feeling of LA PERLA lingerie on the skin. Blended with pink pepper, rose petals and ylang-ylang, this fragrance embodies pure feminine beauty. Patchouli and musk in the base notes create a warm and mysterious lingering feeling throughout the day. The refillable bottle with soft pink petals interprets the clear yet sexy fragrance, embellished with a warm light yellow perfume bottle cap, inspired by the exotic ylang-ylang in the middle note.

This is an intimate personal fragrance that can be worn alone or layered like LA PERLA lingerie. First spray an appropriate amount of Invisible Eau de Parfum, and then layer it with any other LA PERLA perfume to create your own unique fragrance experience.

Exclusive classic perfume

Inspired by LA PERLA lingerie, the bottle is embellished with striking black grosgrain and a pearlescent cap, crowning the night-black glass bottle. The neon sparkle in the gloss of the perfume bottle cap echoes the bright white of the pearls, also alluding to the brilliance of this perfume. It is a recognition of self-empowerment and a firm belief in self-affirmation, bringing together the most exciting perfume ingredients to create a fragrance that is vibrant, diverse, confident and courageous.

This sophisticated and elegant fragrance was created by renowned perfumer Louise Turner in her perfume studio in Paris. This fragrance celebrates the inner confidence, diversity and individuality of women. Like a bunch of elegant flowers, it is as dazzling, varied and confident as the women wearing LA PERLA underwear.

Sparkling citrus top notes, delicate violet and orange blossom are diffused in jasmine and musk. Vanilla roots and woody base notes reveal a pearly radiance, soft yet powerful and confident.

Shanghai Xintiandi Fashion’s Perfume Inspiration Journey:

Search for fragrance and recall dreams, explore the precious memories that belong to you alone.

The first global stop of LA PERLA Beauty’s “Searching for Fragrance and Remembering Dreams” perfume inspiration journey exhibition is presented in Shanghai Xintiandi Fashion. Looking back on the glorious 60-year history of the LA PERLA brand, adhering to Ms. Masotti’s original vision, 8 high-end custom perfumes and 1 exclusive classic perfume constitute a unique fragrance dream. LA PERLA gorgeously interprets the contemporary elegant, sexy and fashionable female image, allowing you to freely explore the diverse and exquisite beauty of women, search for fragrance and recall dreams, and enjoy an unprecedented fragrance experience.

"For me, perfume is an invitation to discover beauty." Perfumer Louise Turner's classic work is presented in a striking way. Pearls, neon and grosgrain shine brightly, attracting people to discover the charm of women. The citrus top note is bright and dazzling, violet and orange blossom are diffused in jasmine musk, and the vanilla root and woody base note are restrained and elegant, showing soft and powerful confidence.

This classic perfume is inspired by the brand culture and history of LA PERLA, praising the diverse charm of women. It is like a bunch of elegant flowers, just like the women wearing LA PERLA underwear, dazzling, varied and confident, shining with unparalleled exquisite beauty.

The petals are interwoven with soft pink and tender light yellow, creating a warm and mysterious look, with a confident beauty as the light flows. Perfumers Dora Bagriche and Nicolas Bonneville captured the hidden energy and the confidence of women from within, creating Hidden in the Bosom, showing the comfortable feeling of LA PERLA underwear caressing the skin in the perfume to express the attractive sexiness of LA PERLA underwear.

This prestigious haute couture perfume, made from pink pepper, rose ylang-ylang and ylang-ylang, blends floral and woody notes. It's like magic, like soft and comfortable cashmere covered on exquisite lace, interpreting the pure beauty of women, clear and sexy.

This is an intimate personal fragrance that can be used alone or layered with other LA PERLA haute couture perfumes to create your own scent and express yourself around the clock. The exclusive layering scent is as unique as you and irresistible.

Perfumer Caroline Dumur created and blended Dream Garden to present the pure happiness of a natural fairyland. Fresh green mint, sweet raspberry leaves and classic timeless rose complement each other, the earthy fragrance of moss and the woody scent of patchouli quietly lead the way, letting the summer heat wave sweep over the senses and taking you into an idyllic and lush summer.

This perfume is presented in a midnight deep blue perfume bottle, as if recalling a secret midnight date. The pure pink bottle cap represents the sweet pea in the middle note of the youthful and energetic perfume. It is quirky and vivid, a beautiful memory that can be kept forever, or a sweet dream, showing the ultimate romance from a female perspective.

Love is a retro proposition with a modern feel, and nothing is more suitable than a rose to declare a strong love. Perfumer Dominique Preyssas created Give Me Rose, an eau de parfum that captures the rose's iconic charm and romance, surrounds you, and blooms with endless passionate love.

As a modern ode to the most beautiful flowers in the world, this perfume contains deep temptation. It is a memory about roses, a memory that melts your heart. It awakens a woman full of expectations, true feelings and fraternity, making people intoxicated with her warm and quiet beauty.

LA PERLA's eight haute couture perfumes, Hidden in the Bosom, Sorrentine Time, My Time and My Day, Garden of Dreams, Night of Whispers, Dance of Passion, Infinite Expectations and Give Me a Rose, are fully presented in the "Searching for Fragrance and Remembering Dreams" theme exhibition. Each LA PERLA perfume tells a beautiful and moving story that is haunting and is contained in a sustainable and environmentally friendly perfume bottle. Each of the high-quality perfume bottles, which are like works of art, can be filled at will, becoming a fashionable item on your dressing table, permanently displayed to preserve beautiful memories.

LA PERLA Beauty Social Behavior Beauty Guidelines

Consciously monitor product quality and pay attention to environmental sustainability

All LA PERLA beauty products consciously pay attention to environmental sustainability, comply with environmentally friendly design, meet social ethical standards, and are designed to be environmentally friendly and recyclable. The code of beauty for social behavior will be based on respect, respect for our bodies, respect for our society, and respect for our planet.

Our bodies

Consciously choose natural ingredients and safe synthetic ingredients, and eliminate any ingredients with potential suspicious risks from the ingredient list.

Our Society

When selecting partners, we will meet social ethical standards and strictly abide by the partner guidelines. Committed to and committed to ensuring equal labor rights and equal pay for equal work. Working with partners to meet the requirements of the Beauty Free from Cruelty Initiative.

Our Planet

We will fully evaluate and carefully select sustainable and environmentally friendly supply chain processes, and choose partners that are as close to each other as possible within Europe to reduce carbon emissions from transportation. Committed to reducing our carbon footprint through refillable and recyclable packaging. All packaging paper and shipping cartons are FSC (forest certification) and meet recyclable requirements.

About LA PERLA

LA PERLA was founded in 1954 by visionary seamstress Ada Masotti in her studio in Bologna, Italy. The legend began with Ms. Masotti's original intention: to understand, highlight and empower women from a female perspective.

As a leading luxury brand in the industry, LA PERLA combines the profound Italian craft tradition with exquisite design and unique innovative craftsmanship to create elegant and extraordinary lingerie, swimwear, pajamas and other daily luxury goods that people will love for a lifetime. Spanning 60 years of glorious history, Ms. Masotti’s original vision still represents the core of the brand, and together with the brand’s innovative spirit and unremitting enthusiasm, it constitutes the inner essence of LA PERLA.

In 2021, LA PERLA begins to write a new legendary chapter in the field of beauty. The beauty series includes 1 exclusive classic perfume, 8 high-end custom perfumes, 4 luxurious body care products and pure and environmentally friendly makeup series products. LA PERLA Beauty is one of the premium beauty brands that truly pays attention to environmental sustainability in brand building and closely integrates and links consumer behavior. The entire range of fragrance and beauty products complies with the "Beauty Free from Cruelty" Initiative and uses sustainable and environmentally friendly formulas, and is presented in collaboration with an outstanding industry team. We are not only a member of PETA (People for the Ethical Treatment of Animals), LA PERLA Beauty has also been awarded the Bronze Certification from EcoVadis (Corporate Social Responsibility) and the Butterfly Mark certification from Positive Luxury.