INS BEAUTY The new force of pure beauty! Skin care brand Abib

INS BEAUTY The new force of pure beauty! Skin care brand Abib

Generation Z, who lead the trend of the times, has a different pursuit of beauty than before. When it comes to skin care products, they tend to choose brands with high-quality ingredients, as well as brands that have environmental protection concepts and social responsibilities.

Generation Z, who lead the trend of the times, has a different pursuit of beauty than before. When it comes to skin care products, they tend to choose brands with high-quality ingredients, as well as brands that have environmental protection concepts and social responsibilities.



Pure makeup INS BEAUTY is one of the most popular new trends among Generation Z.



In order to meet the needs of Generation Z for the latest beauty trends, Tmall International INS BEAUTY launched the [High-Energy Formula Trend Award].


Release the latest beauty trends, introduce overseas beauty brands, and bring more fun and interesting beauty products that young people like, are popular on Instagram, and are fun to everyone.



In this award, in the pure formula track


Abib Houttuynia Cordata Cotton Pads were honored to be selected!



The concept of pure formula is: sustainable skin, sustainable environment, safe ingredients


It is in line with Abib’s brand concept



Abib has its own Houttuynia cordata field in the clean area of ​​Jirisan in South Korea, where it cultivates Houttuynia cordata with its own care. Only the best quality Houttuynia cordata leaves are selected and extracted using unique technology to purify and develop products.



We insist on advocating and practicing green, healthy and sustainable concepts, including plastic reduction, using FSC-certified environmentally friendly paper as product packaging, printing with environmentally friendly soy ink, and using buffers made from corn starch to reduce carbon footprint during the manufacturing process. It has been implemented in South Korea and will be implemented simultaneously with the mainland in the future!



#ins beauty# Pure advocacy



Activate the power of vegan skin care


Abib sticks with you


Ins beauty, pure posture!


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