What brand is Stila? Which country is it from?

Stila is a cosmetics brand. Many people like this Stila. What brand is this Stila? Which country is Stila from?

What is Stila?

Chinese name: Stila, Stila; English name: Stila. Stila is revolutionary from concept, formula, packaging to design, and all its products come from the professional experience of founder Jeanine Labell (professional makeup artist). Stila's products are all made of high-grade ingredients and are used in various professional occasions. Their packaging materials are made of recycled paper, recycled aluminum and recycled glass. Stila's target consumer group is women aged 16 to 60. Its products and cosmetic features are designed specifically for everyday women.

Which country is Stila from?

It is an American over-the-counter cosmetics brand. Unlike the pragmatic and simple packaging of ordinary makeup artist brands, Stila has a fresh and lively girlish style. She collaborated with illustrator Caitlin Dinkins to launch Stila Girl, a watercolor virtual girl with a light and changeable smile, establishing the brand image of "sweet but not greasy, charming but not vulgar". The addition of the sun, moon, stars, flowers and plants as companions broke the elegant aesthetic that was the focus of the beauty industry at the time like a clear spring. Under the advocacy of Stila's concept of "face is like canvas; makeup is like paint; makeup is like painting", everyone turned into a little painter and painted, making the brand popular among three generations of girls in just a few years. The collaboration with the epoch-making films Legally Blond and Charlie's Angles brought the brand to a climax.

In 1999, Stila was acquired by the Estee Lauder Group and then sold to the SunCapital consortium in 2006. Frankly speaking, Stila focuses on details but is not ambitious enough. For example, the company strives for excellence in lip gloss and lipstick, whose market is becoming increasingly saturated, but lacks publicity for its high-quality and loyal foundation, and lacks bold innovation in developing its skin care series. Now that some prices have been lowered, the fun level is somewhere between professional and street-level. The new generation of Asian spokespersons has chosen Han Ji Min, who played a female doctor in "Dae Jang Geum".