Pechoin is on the rise and ranks among the top 15 most valuable cosmetics brands in the world in 2021

Chinese beauty brands, under the wave of domestic products, are ushering in a new era of consumption. In May this year, Brand Finance, the world's leading brand rating agency, released the ranking of "The World's 50 Most Valuable Cosmetics and Personal Care Brands in 2021".

Chinese beauty brands, under the wave of domestic products, are ushering in a new era of consumption. In May this year, Brand Finance, a leading global brand rating agency, released the "2021 World's 50 Most Valuable Cosmetics and Personal Care Brands" ranking. China's leading beauty and skincare brand Pechoin ranked 15th on the list, up 4 places from its second appearance on the list in 2020, and became the only Chinese brand in the TOP15 of the ranking.

As the public's concept of beauty and skin care upgrades, the Chinese market is undergoing tremendous changes around "technological innovation." As a leader in local beauty brands, Pechoin has also launched a brand strategy upgrade to enhance its technological capabilities. It has joined hands with global biotechnology giant Merck Group to redefine Chinese herbal skin care - "new herbs with technology", empowering oriental herbs with modern technology. The rise in rankings this time is the best testimony to the results.

At the same time, the brand recently released a new theme short film "We Are Upward" on the social platform. With the voice-over of Wang Yibo, the brand spokesperson of Pechoin, it shows frame by frame the Chinese people's pursuit of beauty and self-confidence in recent years, and their always upward attitude. As a brand that has long been embedded in the national life memory, Pechoin has always been an actor in the development and progress of China's national brands. The blue iron box in the past not only brought beauty into thousands of households, but also carried warm memories. Let the beauty of the East be proud of the world, and continue to move forward in the tide of the times.

The pride of domestic products, well deserved

As the epitome of oriental herbal skin care, Pechoin adheres to the principle that technological entrepreneurship is the driving force of the enterprise. Since 2020, it has comprehensively upgraded its brand strategy to "New Herbs with Technology" and deepened its cooperation with Merck, a global biotechnology giant in Germany, to launch a herbal active ingredient with powerful anti-aging effects - ProVTA®, which triple-accelerates collagen regeneration to solve consumers' anti-aging skin needs. The Pechoin Frame Color and Line Repair Series, specially designed for oriental women, has been highly praised since its launch.

At the same time, as the only Chinese cosmetics company, Pechoin has won awards at the IFSCC (International Federation of Science and Technology for Cosmetics) conference for three consecutive years, and won the first gold medal and "Young Scientist Award" of IFSCC in China, making it a well-deserved pride of domestic products. .

Breaking the circle and pushing the wave upward

In recent years, domestic products have improved in quality and innovation, and consumers' awareness and trust in domestic products have continued to increase. According to the "2021 Baidu Domestic Product User Insights", thanks to the development of national strength, national confidence and the popularity of the "national trend", Generation Z consumers are facing an upgrade in their consumption concepts. With more and more new demands and new aesthetics, personalized needs are also further increasing. While consolidating its product strength, Pechoin has also kept pace with the times in brand promotion, boldly opening up its imagination to break the circle, attracting fans from the "new generation", telling the Chinese brand story well to the world, and pushing Chinese brands to continue to move forward.