Where is Aupres from and what level is it?

The brand Aupres is still well-known in China, but it is also a brand known only by a niche group of people. So where is the brand Aupres from? What level does Aupres belong to?

Where is the brand of Aupres?

Opalé is a Sino-Japanese joint venture brand under Shiseido. It was developed in Japan but produced in Beijing. I have never figured out whether it is a Japanese or Chinese brand. However, when the mall was promoting recently, it was registered as a domestic or foreign brand. So I asked the head office and it was a domestic brand, so it should be a Chinese brand.

Aupres is a joint venture between Shiseido and Beijing Liyuan Cosmetics Co., Ltd., which was established by Shiseido and Beijing Liyuan Co., Ltd. The domestic cosmetics market is flourishing with many brands competing for beauty. At the same time, a familiar company, Shiseido Liyuan Cosmetics Co., Ltd., has also won more attention with the praise of consumers.

Aupres is an effective fusion of imported products and national brands. Born in China in January 1994. AUPRES products, which mean "by your side", adhere to Shiseido's corporate culture of "high quality, high service, and high image", and introduce advanced technology and scientific management methods from Shiseido of Japan, aiming to create first-class, highly recognizable, high-quality "AUPRES" beauty products. The registration place of the Aupres trademark in both Chinese and English is China, but the right to use the brand belongs to the Sino-Japanese joint venture - Shiseido Liyuan Cosmetics Co., Ltd.

What is the grade of Aupres?

It should be a mid-to-upper-range brand.

Shiseido Group

Top brands: CledePeau (CDP), IPSA (IPSA)

Second-tier brands: Ettusais, CARITA, Decleor

Bottom-line brands: ShiseidoFitit, Asplir, DeLuxe, ff, SELFIT, Whitia, FTShiseido, and Pomei

Makeup brand: Maquillage

Men's brands: UNO, Junshi

Exclusive sale in China: AUPRES, Zagreb

Perfume brands: Jean Paul Gaultier, Issey Miyake

Cleansing brand: Shiseido Professional

Aupres provides skin care at three levels: skin nurturing, skin repairing and skin beautifying, and is most suitable for people between the ages of 18 and 40. People under the age of 18 do not need to start skin care too early, but for people over 40, Aupres products cannot meet their needs.

Okay, now you know what level Aupres is.