What brand is posme? Which country is it from?

There are many brands worth recommending in life, and many people are recommending them. So what brand is posme? Which country is posme a brand from?

What is posme?

POSME is a new beauty brand launched by Shiseido in 2018. Its main customer group is the female high school student market. It was developed by Shiseido's Innovation Design Lab after researching needs and receiving feedback. POSME has received a lot of attention since its launch, and the first multi-purpose makeup card has been sold out everywhere. From the appearance to the design, it touches the hearts of girls!

Which country is posme a brand from?

Japanese brand.

On January 16, Shiseido released POSME, a new brand for teenage girls developed in collaboration with female high school students. "So cute", "I've never seen such pink", these are the voices of high school girls who participated in the product development at the launch of the new brand "POSME" held in Tokyo. Shiseido will start selling eye shadow sticks, blush sticks, etc. on its dedicated website and department stores from the 26th.

Posme is a combination of “post” and “me”, reflecting the importance of social networks to this generation of native Internet users among the brand’s target audience.

Posme’s first product will be a multi-functional makeup tool called “Play Color Chips,” which will allow customers to freely try out different makeup looks without spending too much.

"Play Color Chips" are small squares covered with plastic film, containing sample-sized amounts of makeup products that consumers can dip into with their fingertips for one-time use on the eyes, cheeks or lips. The company will sell the products in sets of six, with each pack priced at 300 yen, or about 2.7 U.S. dollars, to the greatest extent possible to meet the needs of high school students who have low disposable funds but want to try a variety of beauty products. There are also cute prints on the packaging.

Members of Posme&Co. said they hope to try different makeup looks in different occasions in their daily lives, but every time there are a lot of unused ones left over, which makes them feel it is a waste. "Play Color Chips" solves this problem to a certain extent. In addition, these small cubes are also very portable. They can even be sandwiched between a mobile phone and a mobile phone case, or in the middle of a notebook.

In addition to being sold in Posme Lab's vending machines, Posme Play Color Chips will also be available in local drugstores and shopping malls. The company is also planning to introduce its products at more events that young people love to attend, such as music festivals and sporting events.

Okay, friends, you know that posme is a beauty brand.