What brand is DrunkElephant and what grade is it?

Many people care about skin care in their daily lives. Products from big brands are more trustworthy. So what brand is drunk elephant? What level does drunk elephant belong to?

What is the brand of drunk elephant

Any popular niche beauty and skincare brand is bound to be acquired by large companies with capital and resources. Drunk Elephant, which was established two and a half years ago, has become one of Sephora's fastest-growing beauty and skincare brands in history without any celebrity endorsement, without spending money on beauty bloggers, and without any advertising. This has attracted the attention of big companies, and last year it was rumored that Drunk Elephant would be the next niche beauty and skincare brand to be acquired by Estee Lauder. However, Drunk Elephant recently received investment from venture capital VMG Partners and Leandra Medine, founder of fashion website Man Repeller. Both parties hold a small stake in Drunk Elephant. Drunk Elephant founder Tiffany Masterson said she has no plans to sell the company. "The company is still very young and we still have a lot to do," Masterson said. "We are about to enter a stage of change and there will be some exciting things." Drunk Elephant has an interesting name and brand logo, which originated from a myth: there is a tree called the Marula tree in South Africa. Legend has it that elephants like to eat the fruits that fall from the Marula tree (hence it is also called the elephant fruit tree). The fruits will ferment in the elephant's stomach, so elephants that have eaten the Marula tree fruits will get drunk. The oil extracted from the seeds of the Marula fruit: Marula oil is a holy product for moisturizing and repairing skin care. It won the 2010 ELLE magazine's "Best Purchase That Changes Your Life" beauty award. Drunk Elephant currently has 8 products, all of which contain marula oil.

What level does drunk elephant belong to?

Mid-range brand.

In 2016, an independent skincare brand became popular in North America. Many of its products were ranked at the top of Sephora's bestseller list and received rave reviews from many skincare bloggers and YouTubers. This new skincare brand also had a cute name - Drunk Elephant. The entire product line focuses on non-toxic skin care and is suitable for all skin types, including sensitive skin.

Drunk Elephant's products have the highest percentage of beneficial "acids" in skin care on the market. “I put antioxidants in it, keep the acid level high, make sure the pH is right, and remove the irritants so it can work,” Masterson explains of the principles behind her products, which she selects for each ingredient. For beauty and skin care brands, marketing concepts account for a large proportion of costs, and all products can be outsourced to OEM factories for production. But Tiffany Masterson has always believed that products "speak for themselves". A product that truly solves a problem is more effective than any fancy marketing concept.

Okay, friends know that drunk elephant is a skin care brand.