What are Japanese lucky bags and how to buy them

I believe many people who like to buy skin care products know about Japanese lucky bags. What are Japanese lucky bags? How to buy Japanese lucky bags?

What are Japanese lucky bags?

Lucky bags are bags that Japanese merchants put multiple items into cloth or paper bags and sell them together around New Year (January 1st). Generally, there is no way to choose the items in the bag, but the total amount of the items inside is much higher than the selling price. This kind of bag is called a "lucky bag". Almost every store in Japan will launch lucky bags. If I were to introduce each one, I probably wouldn’t have the energy to grab a lucky bag. So don’t ask me what’s inside, because I don’t know either! In a word, lucky bags are worth buying!

A special promotion method for the Japanese New Year, lucky bags are sold in almost all stores. The most common lucky bags are clothing bags. The straps cannot be opened and you only know the prices and the equivalent of the items inside. For example, a lucky bag worth 10,000 yen, the merchant says the items inside are worth 30,000 yen, including coats, sweaters, blouses, etc. Since it is completely invisible, you cannot usually choose anything other than the size. You can only open it after you buy it. In fact, the claim of a value of 30,000 yen is true, but it may not be a popular style at the moment, and in many cases it is a product that has been discontinued from stock. The sales method that is beneficial to both sellers and buyers and also brings good luck to the new year is the lucky bag. The contents of lucky bags nowadays are really everything, with a wide variety of contents, from clothes, jewelry, and cosmetics to electrical appliances, cars, and travel packages. It is no exaggeration to say that it is one of the most effective means to stimulate Japanese consumption.

How to buy Japanese lucky bags

Major department stores in Japan will launch lucky bags at the end of the year. Some are limited to manufacturers, while others are limited to the mall. For example, Tokyu Department Store, Mitsukoshi Department Store, Odakyu, etc. all have their own exclusive lucky bags. Therefore, you should always pay attention to the latest developments in major department stores so that you can buy a good lucky bag immediately when you come across it.

The contents of many lucky bags in Japan are not disclosed. It is not recommended to buy this kind of lucky bags. Although most of the items inside are worth the money, if they are skin care products and clothing, it would not be good if you buy something that is not suitable for you.

Okay, that’s all the introduction about Japanese lucky bags. I hope you all understand it.