DERMAFIRM Tmall flagship store sales on Singles’ Day increased by 114% year-on-year

In this era of appearance, for girls who love beauty, the most popular thing is skin care products. Korean skin care products have won attention with their exquisite production technology and mild product ingredients. DERMAFIRM (Defei) received a comprehensive index of 4.51 points with the votes of 69,921 consumers, ranking at the top of Tmall's 2021 skin care brand rankings. It has been selected as a Korean brand worthy of Chinese consumers' expectations for three consecutive years, and has gained the favor of more and more Chinese people.

In this era of appearance, for girls who love beauty, the most popular thing is skin care products. Korean skin care products have won attention with their exquisite production technology and mild product ingredients. DERMAFIRM (Defei) received a comprehensive index of 4.51 points with the votes of 69,921 consumers, ranking at the top of Tmall's 2021 skin care brand rankings. It has been selected as a Korean brand worthy of Chinese consumers' expectations for three consecutive years, and has gained the favor of more and more Chinese people.

As a leading brand of Korean medical beauty cosmetics, Defei won Tmall's 100 million yuan club award as early as 2020. During the Double Eleven period in 2021, the sales of Defei Tmall flagship store increased by 114% year-on-year. Among them, the popular product Defei Perilla product series sold more than 170,000 units during this year's Double Eleven, a year-on-year increase of 35%. The sales of the single series of products alone exceeded the 16 million mark.

In addition, Defei Perilla Moisturizing Lotion and Emulsion Set won the TOP2 honor on Tmall's imported skin care set hot selling list, Defei Perilla Facial Cleanser achieved a good result of TOP5 on Tmall's imported facial cleanser hot selling list, and Defei Perilla Primer also achieved a good result of TOP8 on Tmall's oil-control pre-makeup primer hot selling list.

Defei Perilla Series

The Perilla series products use perilla leaf extract to awaken the natural healing power of the skin. The products contain 17 kinds of amino acid complexes such as azulene, tripeptide-1 copper, palmitoleyl oligopeptide, etc., which can soothe the skin and retain moisture in the stratum corneum, slow down free radicals, upgrade the skin's defense capabilities through the R4 ingredient, and deeply penetrate and release through liposome encapsulation technology to achieve gentle skin care.

Defei Skin Care Series

The M4 skin care series products are produced by Defei based on their special research on "moisturizing barrier". By extracting natural plant extracts, they can repair damaged skin from the root, strengthen the skin barrier, protect the skin from external stimuli, and restore the skin to a healthy state.

Defei Astaxanthin Revitalizing Series

Astaxanthin is known as the "free radical catcher" and the secret to maintaining youth. The Haematococcus pluvialis from the Dead Sea is recognized as a high-quality source of astaxanthin in nature. The Defei Astaxanthin Activating Series products are derived from this. The Defei Astaxanthin Activating Series products can effectively quench free radicals caused by ultraviolet rays, prevent skin photoaging, and delay cell aging.

The reporter learned from the visit that in addition to the above three series combinations, the DERMAFIRM overseas flagship store has more than 70 items on sale in its Tmall flagship store, and the sales volume is extremely hot.

It is understood that DERMAFIRM is a compound word of Derma (skin) and Firm (firmness), representing the concern for skin health. It was established in 2002. It is reported that Defei has established in-depth cooperation with more than 3,000 Korean hospitals, beauty salons, and dermatology research institutes, and has exported to more than 20 countries including China and the United States. It has become a global leading brand providing the best skin care solutions.