"Born to Love Waves" French new beauty brand NINIKY China launch conference grandly launched, meet at the French Consul General's residence in Shanghai to participate in the event

On December 9, the China launch conference of NINIKY, a new French beauty brand with the theme of "Born to Love Waves", was grandly opened at the official residence of the French Consul General in Shanghai.

On December 9, the China launch conference of NINIKY, a new French beauty brand with the theme of "Born to Love Waves", was grandly opened at the official residence of the French Consul General in Shanghai. That afternoon, Mr. Ji Bowei, Consul General of France in Shanghai, Mr. Zhang Ningjun, Vice President of French Tianrui China, Mr. Luo Kunhua, General Manager of the Marketing Department of French Tianrui China, and Ms. Yu Xing, General Manager of the E-commerce Department of French Tianrui China attended the press conference.

At the press conference, Mr. Girondins, Consul General of France in Shanghai, and Mr. Zhang Ningjun, Vice President of France Tianrui China, delivered speeches:

Mr. Girondins, Consul General of France in Shanghai, said that he was very happy to celebrate the birth of the French brand NINIKY and its launch in China. NINIKY's vibrant and sunny image brings us to Nice, a very popular city for holidaymakers who come to enjoy the Mediterranean and the French art of living. NINIKY serves as a local cultural ambassador for young Chinese by providing spa products that cater to the expectations and needs of young consumers. I sincerely wish the NINIKY brand and our new cooperation a long-lasting vitality!

Jean-Claude Gibbs, Consul General of France in Shanghai

Mr. Zhang Ningjun, Vice President of French Tianrui China, said that NINIKY is a trend-setting skincare brand developed by French Tianrui specifically for young Asian skin. It is inspired by the surfing and travel culture of Nice and is a younger upgraded brand based on the original spa genes of Terre in France. NINIKY proposed the YOUNG-SPA skin care concept, hoping to provide young women with a relaxing and stress-relieving skin care option. As a strategic partner of the Sino-French Cultural Spring, France Tianrui has been working closely with the French Embassy in China for five consecutive years. NINIKY chose this place to hold the launch conference for its brand entering China, which also represents a new milestone in our cooperative relationship.

Zhang Ningjun, Vice President of France Tianrui China

In addition, Mr. Français, Vice President of France's Tianrui Group, sent a video speech. In the video, Mr. Français expressed his optimism about the huge potential of the Chinese market and encouraged NINIKY to enter the Chinese market.

Français, Vice President of France Tianrui

Afterwards, Ms. Shi Xiaojun, Marketing Director of the E-commerce Department of France Tianrui China, gave an in-depth analysis of the niniky product concept and the first batch of products on the market at the press conference. She said that NINIKY is a cutting-edge brand that understands the minds of young girls. NINIKY targets the young people born between 2000 and 1995, who are the busy "new pink-collar workers" living in the city and college students who are full of expectations for the future. Our first batch of "Blue Whale" wash-free sleeping mask, "OK" essence oil for soft and bright skin, and "Little Dark Cloud" amino acid cleansing mud are products tailor-made for them, meeting their pursuit of novel, interesting, easy-to-use and high-value products.

Shi Xiaojun, Marketing Director of E-commerce Department of France Tianrui China

At the scene, Mr. Ji Bowei, Consul General of France in Shanghai, Mr. Zhang Ningjun, Vice President of France Tianrui China, Mr. Luo Kunhua, General Manager of Marketing Department of France Tianrui China, Ms. Yu Xing, General Manager of E-commerce Department of France Tianrui China, and Ms. Shi Xiaojun, Marketing Director of E-commerce Department of France Tianrui China, launched the launch ceremony. With the launch of NINIKY crystal column, NINIKY's journey in China officially began.

Left 1: Luo Kunhua, General Manager of Marketing Department of France Tianrui China

2nd from left: Zhang Ningjun, Vice President of French Tianrui China

Chinese: French Consul General in Shanghai

2nd from right: Yu Xing, General Manager of E-commerce Department of France Tianrui China

Right 1: Shi Xiaojun, Marketing Director of E-commerce Department of France Tianrui China

Young illustrator Mr. Chen Haodi drew a graffiti work with the theme of "Born to Love Travel" for the NINIKY brand on the spot. This work was presented by Mr. Zhang Ningjun, Vice President of France Tianrui China, to Mr. Ji Bowei, Consul General of France in Shanghai, to express gratitude to the French Embassy in China and the French Consulate General in Shanghai. At the same time, the surfboard graffiti works will serve as a bridge to witness the further development of the cooperative relationship between the two parties. Mr. Jean-Jacques Girondins, Consul General of France in Shanghai, presented back the winning books of the 13th Fu Lei Translation and Publishing Award in 2021 to show his strong support for the French Tianrui Group.

Left: Zhang Ningjun, Vice President of French Tianrui China

Right: French Consul General in Shanghai Jean-Jacques Girondins

2021 marks the fifth year that France Tianrui has established a deep cooperative relationship with the French Embassy in China. Prior to this press conference, the NINIKY brand under France Tianrui has established a close cooperative relationship with the 2021 Fu Lei Translation and Publishing Award. The press conference was held at the "Villa Barcelona", the official residence of the French Consul General in Shanghai, heralding that the relationship between the two sides has reached a higher level.

After the press conference, the host conducted in-depth interviews with Mr. Ji Bowei, Consul General of France in Shanghai, Mr. Zhang Ningjun, Vice President of France Tianrui China, Ms. Yu Xing, General Manager of the E-commerce Department of France Tianrui China, and Ms. Miao Zhao Shiyu, a beauty blogger.

Left 1: Beauty blogger Miao Zhao Shiyu

2nd from left: French Consul General in Shanghai Jean-Jacques Girondins

Chinese: Host Wang Ning

2nd from right: Zhang Ningjun, Vice President of French Tianrui China

Right 1: Yu Xing, General Manager of E-commerce Department of France Tianrui China

During the interview, Mr. Girondins, Consul General of France in Shanghai, shared with everyone the differences between Chinese and French cultures as well as the food and travel culture of Nice. He also expressed his recognition of the development of the French Tianrui Group after entering the Chinese market and his hope for the development of the niniky brand under French Tianrui in China.

Jean-Claude Girondins, Consul General of France in Shanghai

Mr. Zhang Ningjun shared with everyone the development history of French Tianrui after entering the Chinese market and the changes in marketing model and thinking caused by market changes. Mr. Zhang Ningjun also shared the inspiration story of NINIKY's founding with everyone on the spot. Mr. Zhang said: The inspiration for NINIKY's wave skin care comes from Celia, the youngest daughter of Maudet Laurent, the founder of BIF Laboratory, a unique laboratory in France. She has lived in Nice since she was a child and loves surfing. The little daughter's adventurous spirit and yearning for freedom infected her father Maudet Laurent and aroused his exploration of the ocean. After years of research and development, NINIKY's wave of skin care products came into being.

Zhang Ningjun, Vice President of France Tianrui China

Beauty blogger Miss Miao Zhao Shiyu participated deeply in the interview, discussing with everyone her impressions of traditional French brands, sharing her perceptions of French niche brands in the current market and expressing her recognition of NINIKY as a trendy and unique niche French brand.

Beauty blogger Miao Zhao Shiyu

Ms. Yu Xing analyzed on the spot why NINIKY chose the e-commerce channel to start operations. Ms. Yu Xing said that the NINIKY brand is mainly positioned for young people aged between 18 and 25. This customer group is almost the "natives" of the Internet. Online shopping is their main way of shopping, and choosing e-commerce channels is undoubtedly the path closest to them. Moreover, this group of people are very active, creative and willing to share. They also like to co-create with brands. As a cutting-edge brand that advocates the trend of skin care, NINIKY is looking forward to co-creating a brand with confident, romantic, innovative and interesting young people.

Yu Xing, General Manager of E-commerce Department of France Tianrui China

Dozens of media practitioners and Internet celebrities experienced NINIKY's first batch of products launched in China on site. Among them, NINIKY's soft and brightening "OK" essence oil and "Little Dark Cloud" amino acid cleansing mud won the recognition and love of many Internet celebrities and media personnel for their excellent skin feel and unique texture.

NINIKY product display

NINIKY Soft and Brightening "OK" Essence Oil

NINIKY "Little Cloud" amino acid cleansing mud

NINIKY "Blue Whale" No-Wash Sleeping Mask

Beauty blogger Miao Zhao Shiyu

Villa Basse is an excellent building with a history of one hundred years. The first owner of the building was the famous French banker Mr. Basse. Since 1980, Villa Basse has officially become the seat of the French Consulate General in Shanghai. Holding NINIKY's first press conference in China here will be a good start for NINIKY. I wish NINIKY can become a century-old brand that has withstood the test of time and the market in the future, keep pace with the times, stay true to its original aspirations, and gain more attention and recognition from young people in China. I also wish that the exchanges between China and France will be more extensive and profound, and the friendship will last forever!

The official residence of the French Consul General in Shanghai - Villa Barsai