A luxury brand is a brand that serves luxury goods. It is the highest level brand in the brand classification. Do you know what the world's top luxury brands are? What is the history of these top luxury cosmetics? Let’s take a look at whether there are any brands you like but are still worried about their high prices. 1. Guerlain Guerlain was founded in 1828 and started out as a perfume company. Today, it mainly deals in perfumes, cosmetics and skin care products. It is a product of the Moët Hennessy - Louis Vuitton Group. In 1828, Pierre Francois Pascal Guerlain, a doctor and pharmacist, opened the first perfume shop in Paris, France. From then on, Guerlain, which is inseparable from perfume, became famous. In 1830, Guerlain tried to personalize perfume, for example: a certain scent was specially made for a certain woman, or for a certain occasion; following this concept, Guerlain also created a series of beauty prescriptions, making its mark in daily skin care products and cosmetics. 2. Lancome Lancôme was founded in France in 1935 by Armand Petitjean. As a world-renowned high-end cosmetics brand, Lancôme is involved in multiple product areas including skin care, makeup, and perfume. The name Lancome was conceived from a castle in central France, Lancosme. Since many roses were planted around the "Lancôme Castle", it was full of romance and roses became the symbol of the Lancome brand. The brand's founder, Armand, believes that every woman is like a rose, each with her own characteristics and posture. So the brand was named after the castle, and the rose became the brand logo of Lancome. 3. Clarins Clarins was founded in Paris, France in 1954. Its rise is different from those cosmetics brands that started out as fashion apparel, and also different from the general skin care products that started out as facial skin care. When most brands listed body care products as a later development project, Clarins had already found a clear positioning for itself in the market with a very complete body care series and laid the foundation for its brand. Clarins has developed more than 30 different skin care product series, including delicate skin care, special curve care, harmonizing curve care, refreshing care, special body care, fragrance lotion series and breast care, leading the new trend of body beauty and health care. 4. Elizabeth Arden Elizabeth Arden enjoys a high reputation in the beauty industry. Some people call Arden the nest of all fragrances - "beauty is the crystallization of nature and science." Arden's product line includes skin care products, makeup, perfume, etc. Arden's ever-increasing performance and recognition from all over the world have made it a world-renowned cosmetics brand. Elizabeth Arden is a brand established in the United States in 1960. It focuses on perfume, with cosmetics accounting for only a small part of its business. In addition to the Elizabeth Arden brand, it also has a famous perfume brand, Elizabeth Taylor. |
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