ONLY MINERALS announces Wu Xuanyi as the brand makeup spokesperson for Asia Pacific

With the popularity of burden-free aesthetics, more and more consumers are turning from chasing after big brands to pursuing product ingredients. In this context, Clean Beauty makeup has become a new trend.

With the popularity of burden-free aesthetics, more and more consumers are turning from chasing after big brands to pursuing product ingredients. In this context, Clean Beauty makeup has become a new trend.

ONLY MINERALS, a Japanese mineral makeup brand that has been committed to allowing more people to enjoy burden-free beauty, announced today its collaboration with Ms. Wu Xuanyi, inviting her to serve as the "Asia-Pacific spokesperson for ONLY MINERALS brand foundation." At the same time, the brand proposition for 2021 was released - "The world is dazzling, and naturally more confident", and the first brand video was also launched on major social media platforms and video websites. The two parties will work hand in hand, based on the Chinese market, to bring the dazzling beauty of the world to more Chinese consumers.

ONLY MINERALS was founded in 2007. It is a mineral makeup brand under Ya-Man and is also the first entrant in the mineral makeup field. Since its inception, ONLY MINERALS has been adhering to the brand concept of "the ingenious combination of the power of technology and the power of nature to reduce the burden on the skin and restore true beauty."

At the product level, we strictly select high-quality natural mineral raw materials from around the world and use exclusive technology to create natural and burden-free mineral makeup, giving consumers a makeup effect that is like naturally beautiful skin. Its ingredients are hypoallergenic and friendly to oily, acne-prone and sensitive skin, and base makeup products can be removed with facial cleanser. Because of this, ONLY MINERALS has maintained the top sales position in this field in Japan since 2011.

2021 is the second year of ONLY MINERALS' entry into China. After gaining insight into the needs of Chinese consumers and the market environment, we sincerely invite Wu Xuanyi, an artist who is both a singer and an actor, to become the Asia-Pacific spokesperson for ONLY MINERALS brand foundation, to jointly demonstrate what it means to be dazzling in the world of "mine".

Regarding this collaboration, the Greater China region director of ONLY MINERALS said: "In Ms. Wu Xuanyi, we see her tenacity and purity. Looking back on her growth, we are more attracted by the dazzling brilliance released after the precipitation of time. This polished brilliance is very consistent with the characteristics of the ONLY MINERALS brand. We always believe that the cooperation between the brand and the artist is not a one-way cooperation, but a two-way journey and achievement."

In the brand video released by ONLY MINERALS this time, "The precipitation and tempering of time have given me the confidence to shine and live up to every trust" is not only the monologue of Ms. Wu Xuanyi, but also the promise of ONLY MINERALS to consumers with confidence.

At present, the same Mineral Confidence Gift Box as Wu Xuanyi has landed in the ONLY MINERALS overseas flagship store. The gift box incorporates the brand LOGO and mineral elements, and contains a whitening mineral powder, a whitening makeup brush (gift), etc. More benefits are being released slowly.

ONLY MINERALS wishes that every one of you can be dazzling in the world and naturally more confident.