What level is Langshi? A high-end skin care brand focusing on men's skin care

Nowadays, skin care is no longer just for women. Men are also paying more and more attention to their skin and maintenance. For example, Langshi has a series of skin care products mainly for men. So, what level does Langshi belong to?

What grade does Langshi belong to?

Lab Series is a sub-brand of Estee Lauder in the United States. It mainly focuses on men's skin care products and is a high-end skin care brand. Langshi has designed a complete and efficient skin care series specifically for men, which meets the various needs of consumers from all aspects of cleansing and skin care. With high-end technology, Langshi's products have excellent effects and have become a leading brand in men's skin care.

Lab Series focuses on men's skin care

Lab Series is a men's skin care brand under Estee Lauder, founded in 1987. For a long time, men's skin care has been a strange term, as strange as the "running posture of hairtail", because skin care has always been considered a women's patent. How do men take care of their skin? Where do men need skin care? It is politically correct for men not to take care of their skin. Even buddies will joke with each other, saying things like "grab a handful of Ariel (a brand of laundry detergent) to wash your face every morning". Men who use skin care products will be teased as "sissy".

The change in trend has only happened in recent years. Today, men's skin care is becoming more and more popular and more and more accepted, becoming an indispensable part of the lives of most men. From this point of view, Estee Lauder is very forward-looking and courageous, because it is easy to figure out that women's skin care products will definitely sell better than men's skin care products. But precisely because the men's skin care market is small, businesses generally do not pay attention to this market and there is little competition. Estee Lauder developed the Lab Series, which focuses on men's skin care, to provide more professional services for men who are conscious of skin care. With little competition, you can make huge profits by targeting specific consumer groups.

Men’s skin care is becoming more and more popular nowadays, and I believe that more and more brands will enter this market, but new brands do not have the 38 years of qualifications, experience, and professionalism that are unique to Lab Series.

Four categories of Langshi products

Lab Series products of Langshi are divided into four categories, namely cleaning series, shaving series, repair series, hair and body series.

The products can be distinguished based on their packaging: light blue is the cleaning series, dark blue is the repairing series, green is the shaving series, and red is the hair and body series.

What level does Estee Lauder belong to?

Estee Lauder is high-end.

Estee Lauder is the flagship cosmetics brand of the Estee Lauder Companies Inc. of the United States, and is famous for its anti-aging and repairing skin care products. The Estée Lauder Companies is a leading global manufacturer and marketer of cosmetics. Founded in 1946 in New York, USA, Estée Lauder Companies Inc. owns skincare brands Clinique, La Mer, LAB SERIES, Prescriptives, Origins, as well as cosmetics brands Bobbi Brown, M·A·C, and men's fragrance brand Aramis. At the same time, the company also OEMs perfumes for seven top American fashion brands, such as Donna Karan and Michael Kors.