Why is Lancome's pink water in a plastic bottle? Why does the cosmetics industry favor plastic packaging bottles?

The Lancome Pink Water bottle is a plastic bottle, pink in color, not made of glass. Lancome is a big brand. Logically speaking, compared with plastic bottles, glass bottles are definitely more expensive and more upscale. So, why does Lancome Pink Water use a plastic bottle?

Why is Lancome's pink water in a plastic bottle?

Products of big brands such as Estee Lauder and Lancome are mainly packaged in plastic because plastic is light, low cost, drop-resistant and safe. In addition, the surface of plastic bottles is easy to print, which is good for promoting sales. In addition, compared with glass bottles, plastic bottles have more processing options and are convenient for external packaging.

The reason why the cosmetics industry prefers plastic packaging bottles

If we compare pure plastic bottles with glass bottles, glass bottles are definitely more expensive and more upscale, so glass bottles are commonly found in various wine and perfume products. Because glass bottles have the alluring charm of thorough purity and elegance. At the same time, it has a heavy feel, which makes people feel that the grade of the cosmetics is improved and brings a sense of trust. These are things that plastic bottles don't have. However, in the cosmetics industry, plastic bottles have always accounted for a large proportion. Products of big brands such as Estee Lauder and Lancome are also mainly packaged in plastic. So why are big-name cosmetics all in plastic bottles? Or why does the cosmetics industry favor plastic packaging bottles?

1. Light weight: The density of the material used to make plastic bottles is relatively low. When comparing the weight of containers of the same volume, plastic bottles are smaller than glass bottles.

2. Low cost: Plastic can reduce the cost of raw materials and is also lighter, so the total price is relatively cheap.

3. Combined with a reliable sealing structure, the internal liquid can be reliably protected.

4. Has good mechanical strength. The mechanical properties of plastic bottles are slightly lower than those of glass bottles, but are sufficient for common product packaging.

5. The shelf effect is good. The surface of plastic bottles can be easily printed, which is very helpful in promoting sales.

6. Reduce the glass bottle cleaning process and effectively save labor costs. At the same time, the use of plastic bottles can also effectively reduce noise pollution during the production process.

7. Regarding the craftsmanship, compared with glass bottles, plastic bottles have more choices in craftsmanship and brand impression, and are convenient for the display of various external design packaging.