The popular and powerful anti-oxidant Herborist joins hands with the new brand ambassador, Cici Xiang Jingjing, to interpret the true beauty

On February 10, 2022, Herborist officially announced that fashion supermodel and gallery owner Cici Xiang Jingjing became the new brand ambassador, working together to create the flexible strength of Chinese women, and combining with Herborist Rhodiola rosea Brightening Repair Cream, which provides 12 hours of continuous anti-oxidation, effectively repairs the early stages of aging skin, and creates healthy beauty.

On February 10, 2022, Herborist officially announced that fashion supermodel and gallery owner Cici Xiang Jingjing became the new brand ambassador, working together to create the flexible strength of Chinese women, and combining with Herborist Rhodiola rosea Brightening Repair Cream, which provides 12 hours of continuous anti-oxidation, effectively repairs the early stages of aging skin, and creates healthy beauty.

As a fashion supermodel with many halos on her head, Cici Xiang Tingjing appeared on the international fashion week for the first time in 2013. She has won 23 major shows and became a dark horse in the Chinese modeling industry. In the following years, Cici Xiang Tingjing has been active in the fashion circle, cultural and art circles with multiple identities as a gallery owner dedicated to art promotion, model, and founder of the Art You and Me C project. She has walked the runway for many international top brands, shot many magazine covers and inside pages, advertisements, etc., and has become a guest of honor for many first-line fashion magazines. Cici Xiang Jingjing stands out from a group of supermodels with her elegant temperament, highly recognizable beautiful bone structure and firm and fearless true self. Whether with no makeup or with heavy makeup, on the catwalk or at an art forum, Cici Xiang Jingjing always shows the unique Chinese beauty to the public with her truest self. Stick to what you love, don’t be afraid of challenges, and convey the flexible power of Herborist with tenacity.

Since its establishment in 2000, Herborist has been committed to developing products that use traditional Chinese medicine to regulate skin texture and complexion, and to treating both the symptoms and root causes of skin problems, and has always insisted on promoting the culture of Chinese herbal medicine. At the same time, Xiangyi Bencao has injected the unique power of Chinese women into the brand by hiring actors, models, athletes and other representatives from various fields as image ambassadors and spokespersons, interpreting the core meaning of "inner strength, outer beauty" from multiple perspectives, and enjoying life confidently and freely with more women, living out their true selves, letting beauty come from the heart, and letting confidence shine with unique brilliance.

At the same time, Herborist specially invited the well-known domestic emerging photographer Leslie Zhang to shoot the main visual poster for Cici Xiang Jingjing as the new brand ambassador. As a representative of Chinese-style photographers, Leslie Zhang's photography has a unique oriental aesthetic style. He is good at cleverly integrating his love for the aesthetic peak of the "golden age" of the 1990s with his photographs. The vivid characterization under the lens makes Leslie Zhang's works full of spirituality. Each photo seems to be telling a literary and artistic story, demonstrating the photographer's extraordinary insight. With his retro-style photography that is full of charm yet not heavy, he has gained a large number of fans on social media and is favored by many fashion brands and major magazines. Through the first collaboration with Herborist, Leslie Zhang used the lens to vividly present the beauty of Chinese women represented by Cici Xiang, conveying the unique charm of Chinese women.

Containing multiple antioxidant technologies, Herborist Rhodiola Rosea Brightening Repair Cream provides 12 hours of continuous antioxidant power to help women resist oxidation and endogenously repair early-stage aging skin. Xiangyi Bencao Rhodiola Rosea Brightening Repair Cream uses exclusive Rhodiola Rosea sustained-release microcapsule technology to maximize the activity of authentic Sichuan-Tibet Rhodiola Rosea, continuously releases the antioxidant capacity of salidroside for 12 hours, and brightens the skin tone; at the same time, it is equipped with "Stronger in Light" technology, which can release 6 times the antioxidant power in light, protecting the barrier from photodamage, maintaining skin stability and making it stronger; containing exclusive innovative repair original extract, Xiangyi Bencao Rhodiola Rosea Brightening Repair Cream is compounded with 14 kinds of Chinese herbal medicines such as Tibetan calamus, Yunnan Bletilla striata, and Yunnan Poria cocos, and uses highly concentrated herbs to replace the useless water in the formula. It is natural and gentle, and can repair the skin base, thereby promoting the production of collagen and hyaluronic acid in the skin base, nourishing and reducing lines, making the skin more elastic and radiant. The triple anti-oxidation technology helps women solve early aging problems such as skin oxidation damage, dullness and roughness caused by staying up late to scroll through screens, working overtime, and environmental pollution.

Adhering to the concept of herbal skin care, Chinese herbal skin care expert Herborist has always insisted on delivering confident and powerful healthy beauty. In the future, Herborist will work with brand ambassador Cici Xiang Jingjing to continue to inherit and carry forward the 3,000-year wisdom of Chinese herbal medicine, create products that beautify the skin, convey the brand's tenacity, and enable more Chinese women to deal with skin problems with ease and confidently show their dazzling brilliance.