"Whitening Gold" Licorice, the powerful player in the whitening industry

With the upgrading of scientific skin care concepts, people no longer blindly follow the trend in consumption, but will choose skin care products with corresponding solution ingredients according to their actual needs.

With the upgrading of scientific skin care concepts, people no longer blindly follow the trend in consumption, but will choose skin care products with corresponding solution ingredients according to their actual needs. With the rise of the "ingredient party", safe and effective skin care ingredients are becoming more and more popular. Among them, glycyrrhizin has gradually become known to ingredient lovers and has been highly sought after due to its scarcity and excellent skin care effects.

Glabridin, the powerful whitening agent

It is reported that glycyrrhizin is extracted from the roots of Glycyrrhiza glabra and is a holy substance for skin whitening. Because its raw materials are scarce and precious, and the purification technology is difficult, it is basically only added to the high-end skin care product lines of major international brands. Scientific experiments have proven that at the same added concentration, the inhibition rate of glycyrrhizin on tyrosinase is 140 times that of niacinamide, making it a powerful whitening agent. Therefore, it is also called "whitening gold" in the scientific research community.

The picture shows the rooting of 50-year-old Licorice

As a whitening ingredient with a value comparable to gold, in terms of how to achieve a stronger whitening effect, glabridin provides four major paths to jointly inhibit melanin.

Path 1: External factors such as ultraviolet rays, stress, and pollution stimulate the formation of melanin, thereby sending out a signal. Licorice can soothe inflammation and relieve symptoms, blocking it at the source.

Path 2: In the bottom layer of the skin, glabridin can effectively inhibit the activity of tyrosinase and block the synthesis of melanin.

Path 3: In the middle layer of the skin, glabridin can inhibit melanocyte-stimulating hormone and cut off the transport of melanin to the epidermis.

Path 4: On the surface of the skin, glabridin fights free radicals and protects against oxidative dullness.

Under the joint action of the four channels, glabridin can achieve the purpose of efficient whitening, repair skin dullness, redness, acne marks and other problems, and restore the skin to its natural delicate and fair color. It is worthy of being called the "whitening gold" glabridin.

Guyu, specializing in the research of glabridin for 15 years, empowering plant extracts with science and technology

Among the emerging domestic brands, Guyu is a dazzling one. And since the development of the brand, it has always been focusing on the ingredient glabridin to ensure perfect skin condition. Looking at the entire domestic skin care industry, Guyu is one of the few brands that uses glycyrrhizin as its core ingredient as a core whitening ingredient.

Guyu’s main product is the Licorice Whitening Series, which can cover more scenarios and people, adapt to changing skin care needs, provide consumers with different whitening products, and more finely solve various whitening problems such as oxidation dullness, stubborn spots, old acne scars, aging and yellowing, so that the skin can return to healthy and fair, better cope with environmental changes, and meet consumers’ diverse skin care needs.

Guyu Licorice Whitening Series

Recently, Guyu once again launched the "Whitening Milk Tank 2.0" which was upgraded after 4 years of hard work. Not surprisingly, the core ingredient of the new product is still the “whitening gold” glabridin, which inhibits melanin production through multiple pathways, reduces melanin production at the source, and directly makes the skin whiter. In addition, because the skin barrier of Chinese people is more fragile, uneven skin color is more obvious, photosensitivity is higher, and stress response is stronger. The upgraded whitening milk tank contains triple vitamin C to restore the melanin that has been produced and avoid melanin accumulation. Bisabolol reduces exogenous stimulation and prevents the generation of melanocyte production signals, which speeds up the whitening process.

Guyu Whitening Milk Tank 2.0

It is worth mentioning that compared with the whitening milk can 1.0, the purity of the new product's glabridin has been increased from 90% to 93%, and the content has increased by 15%; after specialized formula research and technological breakthroughs, the whitening power, repair power, moisturizing power, safety, etc. of Guyu "Whitening Milk Can" 2.0 have been comprehensively upgraded, with strong ductility, light texture and easy absorption, soft and glutinous skin feel without acne, making whitening faster, more stable and safer. It is reported that earlier, Guyu Whitening Milk Tank 1.0 has obtained the national special certificate for whitening milk tank cream, and has also been selected for the 2020 Bazaar International Beauty Awards Autumn List, and its product sales are also among the best in the same category. I believe that the Whitening Milk Tank 2.0 will achieve greater success.

As a leading domestic functional plant-based skin care brand, Guyu has been specializing in the research of glabridin for 15 years. It has brought together a top core R&D team to form a "full industry chain" R&D barrier from raw materials-formula-technology, and has many core formula patents and exclusive application technologies. It is reported that Glycyrrhiza glabra needs to grow for more than 5 years before it has extraction value. Among them, Glycyrrhiza glabra, which grows to about 6 years old, is the best choice for extracting glycyrrhizin. In order to ensure high-quality raw materials, Guyu built its own Glycyrrhiza glabra joint planting base in Xinjiang, which is currently the largest planting base in China. It only selects Glycyrrhiza glabra that is 6-8 years old to allow its whitening active ingredients to reach its peak.

It is reported that due to the extremely high difficulty in purification, the "glabridin" on the market claims that the extraction purity is mostly 40%. The glabridin used by Guyu is controlled by more than 10 crystallization processes to efficiently remove the remaining licorice flavonoids and impurities, allowing its purity to be increased to more than 90%. This technology has also obtained a national invention patent, allowing the ingredient purification technology to reach the top level in the industry.

Although there are only a few domestic skin care brands like Guyu that have the strength to focus on glabridin, it is undeniable that glabridin is currently recognized as an effective natural whitening ingredient in the world and is sought after by various beauty bloggers and ingredient parties. If you want fair skin, you might as well try the "whitening gold" glabridin.