Hepulan brand service upgraded again, the concept of "root and symptom care" was launched

On April 20, Hepulan held a press conference on the upgrade of Hepulan's skin care expert team and the new upgrade of skincase+ smart skin testing with the theme of "Five Powers of Scientific Skin Care Innovation".

On April 20, Hepulan held a press conference on the upgrade of Hepulan's skin care expert team and the new upgrade of skincase+ smart skin testing with the theme of "Five Powers of Scientific Skin Care Innovation". In the spring when everything comes back to life, Hepulan brings users a spring-like "renewal" surprise with its newly upgraded team of skin care experts, skincase+ intelligent skin testing system, and the first public "Root•Syndrome Nutrient Skin Management" skin care concept.

For this press conference, Hepulan also invited Dr. Ma Han, director of the Dermatology Department and member of the Standing Committee of the Dermatology Branch of the Guangdong Medical Association, Professor Zhang Zhenying, member of the Youth Committee of the Dermatology Branch of the Chinese Medical Association, Director Lin Huaner, deputy director of the Institute of Dermatology of Beijing University of Chinese Medicine, Dr. Wu Jianli, a dermatologist at Hepulan, and many other well-known dermatology experts in the industry to witness the event.

From left to right: Zhang Zhenying, Lin Huaner, Ma Han, Yang Man, Shen Haibo, Shu Shu, Wu Jianli, Shen Yansheng, Du Yin

Adhere to scientific skin care, pioneer of the "Root•Symptom Care" skin management concept

Since its establishment in 2013, Hepulan has been the first to propose "one-to-one customized" skin care services, driving the entire industry's exploration of customized skin care.

For eight years, Hepulan has always been adhering to the mission of "making every woman in the world have beautiful skin" and has insisted on achieving the beauty of users in a "scientific" way.

Through the scientific skin care method of "skin customization", Hepuolan has helped two million users solve skin problems at the root; through tens of thousands of product tests, Hepuolan has brought many natural and gentle skin care products to users; through regular offline consultation activities in cities, Hepuolan is close to users, has a deep insight into user needs, and continuously upgrades user experience.

Through successful explorations time and time again, Hepulan discovered that the key to success comes from Hepulan’s long-term adherence to scientific skin care concepts. Based on this, Hepulan has also summarized a set of scientific skin care theory system - "Root and Symptom Nursing" skin management.

Roots refer to the five fundamental forces of the skin: absorption, metabolism, protection, balance and repair. At this upgrade launch event, Hopulan CMO Mr. Du Yin explained in detail to users the concept of the five root forces of the skin, and also unveiled Hopulan’s “Root•Symptom Nourishment” skin management method for the first time.

The "Root·Symptom·Nourishment" muscle management theory is divided into two parts: "Root·Symptom" and "Root·Nourishment". The former refers to exploring the root causes of skin problems in order to achieve accurate and efficient solutions to skin problems. The latter refers to care from the root, making the skin healthy and stable by replacing treatment with care.

Hepulan has always focused on problem skin care. At this upgrade press conference, Hepulan continuously emphasized the importance of daily skin care and strengthening.

At the press conference, the brand new TVC of the skin care expert team’s upgraded image revealed to users that external factors are causing varying degrees of damage to the skin all the time.

Therefore, Hepulan believes that daily care and consolidation to prevent problems from occurring are also important parts of skin management. Furthermore, whether it is solving skin problems or daily maintenance, accurately analyzing the state of the five forces from the root causes becomes the key to solving skin problems.

Mr. Du Yin said that Hepulan will successively launch the "Skin Beauty Experts Recommended Series" products to provide users with more guarantees in skin consolidation and care. In the first phase of this series, we will explore products from five directions: daily protection, nutritional supplementation, cleansing and hydrating, anti-sugar and antioxidant, and anti-wrinkle and rejuvenation, so as to help users achieve a skin care process of replacing treatment with nourishment.

Mr. Du Yin introduced, "Different skin types and skin conditions correspond to different five-force states of the skin. For example, the core influencing factors of acne are balance, metabolism and absorption; the core influencing factors of sensitivity are protection and repair. When solving skin problems, the Hepulan skin care expert team will match targeted solutions according to the different states of the five forces to achieve twice the result with half the effort. I believe this is also the result that all users want to see."

Monitoring "Five Forces and Seven Degrees", the skincase+ intelligent skin testing system is upgraded again

This "Five Powers of Scientific Skin Care Innovation" upgrade conference is also based on the "Root and Symptom Nursing" scientific skin care theory of skin care management, and further upgrades the skincase+ intelligent skin testing system to truly further combine technology and concepts, bringing more comprehensive skin diagnosis and treatment standards to women all over the world.

Through matching analysis of nearly 2 million case data and clinical practice data, Hepulan has added analysis of the five root forces on the basis of the original health status analysis. This move can be said to have ushered in the 3.0 era in the field of customized skin care.

Mr. Du Yin introduced, "If we say that the 1.0 era of Hepulan was about customized solutions based on different skin problems, and the 2.0 era was about customized solutions based on different skin types and living habits, the 3.0 era will be about customized solutions that transition from skin problems and skin type characteristics to differentiated solutions based on the root causes of the problems. The 3.0 solutions will be more accurate and efficient."

Mr. Du Yin, CMO of Hepulan

When modern women are doing skin care, they often pursue more than just health. Another level is the pursuit of appearance.

At this upgrade press conference, Hepulan also released the seven-degree aesthetic concept. The seven degrees are cleanliness, moisture, whiteness, fineness, smoothness, glossiness and firmness. After establishing this set of aesthetic standards, beauty becomes easier to express and perceive.

On the skincase+ intelligent skin testing system, users can not only see the status values ​​of the five forces of the skin and the skin health index, but also see the seven-degree aesthetic index of their skin in three dimensions. For women who love beauty, this is undoubtedly good news. Users can improve the aesthetics of their skin with more emphasis and focus, and can also perform more targeted and planned care in daily life.

Four-dimensional service model to create a full-cycle skin health ecological management

Hepulan traces the five root forces of the skin and proposes the "Root and Symptom Nursing" skin management concept. At the same time, it also integrates this scientific skin care theory into the four-dimensional service model of the Hepulan skin care expert team to build a precise and long-term targeted skin care plan for users.

He Puolan believes that skin care is not a single-quadrant task. A good product is the foundation, but a good product alone is not enough. Skin management is a multi-dimensional system project that includes a series of support such as products, services, data, and tools.

Hepulan calls this entire series of skin management processes: full-cycle skin health ecological management.

In this process, Hepuolan integrated products, services, data and tools to form Hepuolan’s current unique service model: "diagnosis, customization, comparison and guidance".

Representative of the Hepulan Skin Care Expert Team

First, the skin health index, aesthetic index, and skin root cause are scientifically diagnosed through the intelligent skin testing system; then, based on the principle of one thousand solutions for one thousand people, a personalized plan suitable for the user is customized; customized plans are just the beginning of the service. In order to ensure the effect and service quality, Hepulan will establish an exclusive skin file for the customer during the comparison stage to track and compare the before and after effects, and has established a five-heart service behavior comparison standard to ensure service. Finally, Hepulan has established a complete user guidance mechanism to help users grow and work with them towards beauty.

As the leading pioneer of the "Root and Syndrome Nursing" muscle management concept, Hepulan has never stopped exploring and innovating. With years of deep cultivation in the field of skin management and accurate judgment of future trends, Hepulan will strive to continue to lead the field of customized skin care in the future.

Hepuolan firmly believes that beauty does not come alone, and with the company of Hepuolan, users will have healthier and more attractive skin on the road to beauty.