Pian Zai Huang Cosmetics joins hands with Guan Hong, "New Generation Actors" and "Little Blue Bottle of Vitality" meet to show off their Kung Fu

In the new consumption era, domestic products are in vogue. What kind of sparks will be created when a classic Chinese cosmetics brand meets the new generation of actors? How will the stories of the two unfold vividly?

In the new consumption era, domestic products are in vogue. What kind of sparks will be created when a classic Chinese cosmetics brand meets the new generation of actors? How will the stories of the two unfold vividly?

This time, the "pride of domestic products" Pianzihuang cosmetics gave its own answer. On May 19, Pianzihuang Cosmetics officially announced the spokesperson for its Yurun series online - Guan Hong, and together with him, they embarked on a journey of appearance in the name of Kung Fu.

The energetic boy and the energetic little blue bottle form a CP, full of energy and very popular

The cooperation between Pianzihuang Cosmetics and Guanhong can be said to be mutually compatible and timely. It can be seen that as a new generation actor born after 1995, Guan Hong has accumulated a lot of popularity and recognition in recent years through works such as "Meteor Garden" and "The Boy in the Armor". In front of the screen, he is always sunny and handsome, with a healing smile that has won him countless fans and gives people the image of a young man full of energy. Behind the screen, he is also working hard for his dream and strengthening his acting skills. With such vitality and strength, he is a good example of what the Pien Tze Huang cosmetics vitality blue bottle [Yurun Fresh Moisturizing Toner] advocates: by nurturing plump and tender skin in good condition, conveying the spirit of vitality and moving forward.

Guan Hong became the spokesperson for the Pianzihuang cosmetics Yurun series, which not only interpreted its values ​​and propositions, but also conveyed this positive image to more young fans who like him. At the same time, it allowed the younger generation to understand and fall in love with this domestic brand, which can be said to be a win-win situation.

The official announcement that became a hot topic, the whole nation and Guan Hong showed off their deep kung fu together

We can see that in this collaboration with Guan Hong, Pianzihuang Cosmetics started from the actors' own stories and performed with the core word "deep kung fu". "Deep Kung Fu" represents a positive energy of working hard to achieve better results. It is also a kind of self-improvement and in-depth exploration. The official communication topic #Show your deep skills# can be seen as a good communication dialogue with young consumers, encouraging them to recharge their energy and show their personality with confidence.

From the early suspense warm-up to the official announcement day, and then to the release of the first Kung Fu TVC jointly created by Pien Tze Huang Cosmetics and Guan Hong on May 20, the official announcement of Pien Tze Huang Cosmetics' spokesperson caused a lot of discussion on the Weibo platform. KOLs in various fields such as beauty, lifestyle, and entertainment, as well as many KOCs, have released energetic content for heated discussion. On May 20th, the related topic #Guan Hong's Kung Fu Debut# even topped the hot search list on Weibo. At the same time, under the topics of #Show Your Deep Kung Fu##Guan Hong's Kung Fu Debut# and in Guan Hong's super topic, the discussion heat among users and fans is also fermenting and heating up day by day. There are already tens of thousands of comments and messages under the official Weibo alone. The released Kung Fu TVC also received many likes and reposts from big Weibo accounts, attracting a lot of attention.

In addition to online, Pianzihuang cosmetics were also officially announced offline in the core areas of Wuhan, Chengdu and Shenyang. Creating creative internal chartered cars on Wuhan Metro Line 1, displaying Kung Fu with super-long wall stickers in Shenyang, and contracting a large 520 red envelope wall at Chengdu Metro Station to pamper fans in a high-profile manner, all of these have attracted the younger generation to check in.

In addition, on May 23, Pien Tze Huang Cosmetics held a skin care salon with the theme of [Protect beauty with your own way and show your skills] at the International Club on Gulangyu Island in Xiamen, further narrowing the distance with consumers. With this official announcement of the spokesperson through online and offline linkage, Pianzihuang cosmetics has made the "Profound Beauty Skills" of the little blue bottle of Yuanqi deeply rooted in the hearts of the people and also made this domestic product gain countless fans.

The light of domestic products that keep pace with the times, every step is made with effort

Looking at the Chinese cosmetics market in recent years, we see that more and more domestic brands and products are seen and recognized by the Chinese people. As a classic Chinese cosmetics brand with a history of more than 40 years, Pianzihuang cosmetics has frequently come into our view in recent years. Its many series of products that combine tradition and innovation, such as the Queen's Pianzihuang Pearl Cream Series, Snow Skin Series, and Time Freeze Series, have become popular among the Chinese people.

The Pianzaihuang Cosmetics Yurun series endorsed by Guan Hong this time is a brand-new series that also combines traditional herbal essences with modern skin care technology. It uses the research and development concept of "replenishing, consolidating and nourishing" to achieve scientific skin hydration and strengthen the skin barrier. Among them, the star product, the little blue bottle of Yuanqi [Imperial Fresh Moisturizing Toner], combines the dual essences of Royal Treasure Six Extracts and brown rice yeast, and is paired with the skin-pleasing micro-essence, demonstrating its profound beauty skills in retaining moisture and protecting the skin.

As shown in the official TVC, it takes hard work to polish the work and create skin care products. As Pianzihuang Cosmetics is moving forward steadily on the road of the times, it has actually put a lot of effort into every step it takes. It has put effort into crafting products, into achieving youthfulness, and of course, into inheriting oriental beauty and empowering women's beauty with more new meanings.

Looking back at the collaboration between Pian Zai Huang Cosmetics and Guan Hong, the profound Kung Fu connotation and vital energy spirit jointly interpreted and conveyed by the two will also become an important part of the brand assets. As Pien Tze Huang cosmetics enters a new stage of development of "big health national cosmetics", we will accompany it to go further and better, allowing the brand to radiate surging vitality and new opportunities in the new era and business environment, empower beauty and move forward, and inject a fresh force belonging to the light of domestic products into the field of Chinese beauty and skin care.