Pian Zai Huang becomes a national trend player and appears at the Shanghai Beauty Expo

In recent years, the popularity of national culture such as "Hanfu", "traditional food" and "national trend brands" has continued to rise, setting off a wave of national trend and national style fever. This is the young people's recognition of traditional culture and an important manifestation of cultural confidence.

In recent years, the popularity of national culture such as "Hanfu", "traditional food" and "national trend brands" has continued to rise, setting off a wave of national trend and national style fever. This is the young people's recognition of traditional culture and an important manifestation of cultural confidence.

As a traditional Chinese national brand, Pianzihuang has always been committed to making Chinese women more beautiful and building a "leading national health cosmetics brand." While inheriting and innovating products, Pianzihuang also pays attention to the young people's love for traditional Chinese style and trends, and is working hard to get closer to the young people.

From May 12 to 14, 2021, at the 26th China Beauty Expo (CBE), Pianzihuang Cosmetics "showed off oriental beauty" with a unique national style pavilion image. The elegant, steady, clear and transparent Pien Tze Huang Cosmetics National Style Pavilion, with its contrasting square and round shapes, attracted a large number of merchants to visit, consult and negotiate. There was a constant stream of people inside and outside the exhibition hall. At this year's Beauty Expo, Pianzihuang Cosmetics and its core products collectively appeared, using the "National Style Pavilion" as its image and cultural heritage as its language to convey to the audience its brand belief of revitalizing Chinese cosmetics and beautifying women.

The National Style Pavilion showcases oriental beauty

The "National Style Pavilion" of Pianzihuang Cosmetics draws on the design elements of the Pianzihuang Cosmetics Experience Store and integrates traditional Chinese garden architecture and Chinese herbal culture into it, allowing the pavilion to gradually exude a new national style and calmly express a unique immersive experience mode, which has both the beauty of oriental retro and the trend of fashion.

The products are cleverly integrated into the layout, giving the scene a pure and natural feeling, blending into the form externally and penetrating into the heart internally, with a Zen-like, minimalist yet lasting charm, demonstrating the adherence to and inheritance of the brand culture, as well as the inheritance and innovation of Chinese herbal culture.

For more than 40 years, Pianzihuang cosmetics has been adhering to the traditional oriental skin care wisdom, following the path of skin balance, and integrating and innovating Chinese herbal culture with modern skin care technology. The image of this National Style Pavilion draws inspiration from the skin care concept of Pian Zai Huang cosmetics. Through a unique interpretation of oriental aesthetics, it showcases the "Oriental Beauty" to the beauty industry.

Chinese makeup beauty, unlocking hardcore fashion

At this beauty expo, while narrating the brand’s profound “cultural experience”, the brand’s 41 years of classic heritage and innovation were also showcased. Pianzihuang cosmetics' "3+3+1" special functional skin care products made their debut, including three high-end series - Skin Care and Whitening Snow Skin Series/Anti-Aging Series/Barrier Repair and Moisturizing Series, the three new series of New Pearl/Ganoderma Lucidum/Xianquan launched in April this year, and the special care series, which perfectly blend traditional culture and skin care fashion, draw on national trend elements and convey oriental beauty.

Also on the road of inheritance and innovation, the newly upgraded Queen brand in 2020 also brought its 40-year classic small porcelain bottle pearl cream, as well as platinum-grade pearl cream and whitening and anti-freckle cream to this beauty expo. Among them, the two star products, Queen's Whitening and Anti-Freckle Cream and Platinum Pearl Cream, both won the "2021 Meiyi Awards·Skin Care Cream and Lotion Award" and the "2021 Meiyi Awards·Skin Care Repair Cream Award". The Meiyi Award is known as the "Oscar" award in the cosmetics industry, and the Platinum Pearl Cream has won the Meiyi Award for many consecutive years. This honor is the industry's recognition of the company's many years of meticulous scientific research and solid technology, and it is well deserved.

In addition to inheriting beauty, the Queen has also been innovating beauty. Many new products of the Queen brand are under development, and in the future it will bring high-quality light luxury herbal skin care products to the majority of beauty-loving women. Just like the Queen brand's SLOGAN "With the confidence of beauty, take control of the future", it will bring confident skin beauty and endless healthy beauty to the contemporary "Queen".

Each product with a traditional Chinese style, set against the humble bamboo leaf elements in the museum, narrates the beauty of Chinese cosmetics that is restrained, subtle, grand and elegant. It interprets the skin care concept of "healthy beauty, Chinese beauty" advocated by the brand and wins the favor of customers for the classic national cosmetics brand. Technological research and development strength and continuous innovation capabilities are the core driving forces for the development of domestic products. Over the years, Pianzihuang Cosmetics has continued to increase its investment in research and development, introduced a series of advanced scientific research equipment at home and abroad, and has extensive cooperation with universities/research institutes/hospitals to ensure that consumers are provided with safe/healthy/effective products.

Young attitude, dazzling Ruili New Energy Museum

In the imaginative Ruili New Potential Energy Pavilion, Pianzihuang Cosmetics took center stage in the "Ruili New Youth Future Commune" with its star products, decoding young people's fashion attitudes. Pianzihuang Cosmetics transformed itself into a national trend player and joined hands with Ruili, China's most influential fashion media group, to embrace Generation Z at the Shanghai Beauty Expo and accurately hit the young consumers' love of beauty. The on-site "Ruili New Potential Energy Hall" attracted many fashion representatives to visit the hall for live broadcasts and check-ins, and they all shared their experiences and effects of Pien Tze Huang cosmetics' star products, allowing the oriental beauty of Pien Tze Huang cosmetics to enter the vision of new youth in a refreshing manner, and the trendy oriental beauty has won countless fans.

41 years of quality journey, with infinite glory, 41 years of classic inheritance and innovation, demonstrating the innovative power of domestic products. The popularity of traditional Chinese style and trend has provided new development opportunities for national brands like Pian Zai Huang that have always kept their original aspirations in mind. Pianzihuang combines traditional herbal culture with modern skin care fashion, supplemented by trendy and youthful marketing methods, allowing more Chinese people to see the confidence and responsibility of domestic cosmetics brands, displaying the cultural confidence and charm of domestic cosmetics brands, and allowing the beauty of Chinese women to bloom in the world. Time flies, but our original aspiration remains unchanged. Pien Tze Huang will continue to forge ahead, ride the wind and waves, revitalize Chinese cosmetics, and fuel the enthusiasm for Chinese style!