Which is better, Sephora or Watsons? What are the differences?

Sephora is a French brand, but it is not a skincare brand. Instead, it is a brand that specializes in displaying various cosmetics. Which one is better, Sephora or Watsons? What are the differences between Sephora and Watsons?

Which is better, Sephora or Watsons?

Sephora specializes in selling mid- to high-end cosmetics. Watsons tends to be more lifestyle-oriented and its prices are more affordable. The items on the shelves outside Watsons are often priced at 9.9 or 10 yuan. Sephora doesn't have that. In mainland China, buying a comb at Sephora costs three figures, and people pay more attention to taste and brand. Of course, with the support of a big brand, the quality is also top-notch. The key is the money in your pocket.

The difference between Sephora and Watsons

1. The two stores target different consumer groups

Sephora: It pursues high-end sales, and its customers are mainly those who have the spending power to purchase skin care and makeup products. It is normal for some people dressed like students to be ignored by BAs because they are all waiting for big clients and no one is willing to spend an hour with you to buy a lipstick worth two or three hundred yuan. For them, it is common to complete transactions worth one to two thousand or even four to five thousand in half an hour.

Watsons: Taking the mid-to-low-end route, the main consumer group is students. They mainly make a living by high commissions from certain brands (Sephora is different in this respect). So no matter how you dress when you enter, they will try their best to pull you in and sell you the things they say are good, and even belittle the things you want to compare. So please note: do your homework in advance and don’t blindly believe what others say, as many BAs are talking nonsense.

2. Product issues

Customers who buy lipsticks are usually very purposeful and spend a lot of time on it: "I just want to pick a lipstick I like, and I want to try a few more."

Think about it, is this the case every time you choose a lipstick? Therefore, it is difficult for BA to recommend other products to you, which will lower their "number of products sold per order" (skin care products are relatively easy to recommend. If you want to find a moisturizing lotion, I will sell you a bunch of essences, creams and masks). In addition, the low price of lipstick will also lower their "sales per review". These are all linked to their performance at Sephora.

If you don't believe me, next time I suggest you go to the Estee Lauder counter as soon as you enter the store and see if any BA will pay attention to you.

As for Watsons, next time you go in and say you are here to buy a pack of tissues, no one will pay any attention to you!

This is the end of the introduction to Sephora and Watsons. Please be careful to distinguish them.