What are Shiseido's girl brands? How about ice cream parlour?

Shiseido is a brand from Japan and is very popular in the country. What are Shiseido's girl brands? How about Shiseido's girl brand ice cream parlour?

What are Shiseido's girl brands?

In addition to the Ice Cream Parlour mentioned above, Shiseido has also launched four new brands, PLAYLIST, WASO, Recipist and Posme, in the past two years, all of which are aimed at young women. I have to say that the Shiseido brand is becoming younger and younger, and seems to be getting better and better at making money.

In September 2016, Shiseido launched the skincare and makeup brand PLAYLIST, targeting young women in their 20s and 30s.

In July 2017, Shiseido launched its new brand WASO globally, positioning it as an entry-level skincare brand targeting young people around 20 to 30 years old.

In November 2017, Shiseido set its sights on "digital consumers" and launched its first online brand, Recipist, which is only sold online. The price ranges from 18 to 50 yuan, and the target group is young consumers in their 20s.

In January 2018, Shiseido announced the launch of a new cosmetics brand, Posme, which targets Japanese high school girls and focuses on being interesting and fun.

How about Shiseido girl brand ice cream parlour

On February 19, Shiseido announced on its official website the launch of a new project "COSMETIC PRESS", which aims to quickly develop products based on the market needs and fashion trends of young people and sell them for a limited time.

Shiseido's newest girl line brand, Ice Cream Parlour, is inspired by ice cream and combines the current fashion trends among girls to create a younger and more affordable brand line. In addition to regular lipsticks, cute eye shadows, vanilla ice cream whitening primer, etc., the most anticipated one is this transfer lip color card. Coloring through the transfer method is very interesting and more convenient to carry, and it is suitable for daily touch-ups.

Well, that’s all the introduction about Shiseido’s girl brand. I think you all understand it.