What country is Hanfanshijia from and what level is the brand?

Many people will see the brand Hanfenshijia when they buy cosmetics, but they are not so familiar with it. So which country's brand is Hanfenshijia? What grade does Hanfenshijia belong to?

Which country is Hanfanshijia a brand from?

Hiface is a makeup brand under Shangmei Cosmetics, with the characteristics of "professionalism, personality and simplicity".

Hiface was founded in 2007. Since its inception, it has been committed to the research of different skin makeup problems. It pioneered China's first BB cream and the first air cushion BB cream. Since its establishment, it has expanded from foundation makeup to all categories of professional makeup, and customized exclusive makeup products for Asian women.

In 2015, Shangmei (Hanshu) invested RMB 100 million in Hiface[3], reaching a strategic partnership. Hiface cooperated with an internationally renowned 4A company and launched a comprehensive brand upgrade plan.

In 2016, Hiface was launched on the market with 117 new SKUs, ranging from foundation to full-category makeup, and it hit the Chinese makeup market with a new look of "new positioning, new products, and new image".

What level does Han Fan Shi Jia belong to?

Hanfenshijia is a mid-to-low-end brand.

Hiface Research and Development Center is a foundation research institute under the Hiface brand, focusing on the analysis and prediction of the latest global trends, as well as the research and development of trendy foundation products.

Top technology ensures top quality. Hanfenshijia Research and Development Center has more than 50 top international professional makeup product researchers, and all of them have more than 20 years of scientific research experience in first-line cosmetics brands.

Since its establishment, Hanfenshijia Research and Development Center has been committed to the research of Asian women's skin, and has developed beauty products exclusively for Asian women based on the special needs of Asian women's skin.

In 2007, China's first BB cream was developed; in 2013, China's first air cushion BB cream was developed. Hanfenshijia Research and Innovation Center has always brought the most advanced scientific research results and meticulous care to hundreds of millions of women.

Okay, my friends, you know that Hanfenshijia is a domestic brand.