What is the brand of chicca? What is the Chinese name of chicca?

Many people hear about chicca for the first time and are curious about it. What brand is chicca? What is chicca called in Chinese?

What brand is chicca

Chicca is a high-end brand under Kanebo, a well-known Japanese cosmetics company. In order to develop the market for older women aged 50 to 60, Kanebo, a well-known Japanese cosmetics company, launched a new high-end brand CHICCA.

CHICCA is the nickname for "cuteness" by the people of Milan, Italy. The concept of the brand is to "create the look in the eyes of Japanese ladies in love", and the target customers are fashionable elderly women between the ages of 50 and 60 in today's metropolises. The brand has launched a total of 166 products including skin care, cosmetics and makeup tools, with prices ranging from 1,050 to 36,750 yen (approximately RMB 79 to RMB 2,768). The selling point is no longer just about covering wrinkles, but about how to look more beautiful.

As the domestic cosmetics market in Japan becomes increasingly saturated, the "market competition" among several major cosmetics companies is becoming increasingly fierce. Therefore, Kanebo turned its attention to the new generation of older women who live in big cities, keep up with fashion trends, and tirelessly pursue beauty, and specially developed new brands to meet their needs for anti-aging care. There is a huge market for cosmetics for middle-aged and elderly people.

Kanebo has previously stated that it will strive for a larger share in Japan's nearly saturated cosmetics market through a strategy of strongly building its own brands. The company plans to increase the number of its brands with annual sales of more than 10 billion yen from the current six to 12 by 2010.

What is chicca called in Chinese?

In order to develop the market of elderly women aged 50 to 60, Kanebo, a well-known Japanese cosmetics company, launched a new high-end brand CHICCACHICCA, which is pronounced as ki ka in Chinese, with a short sound after ki.

Chicca is the Milanese nickname for "cuteness". If you want to buy products of this brand in Japan, you can look for it in major fashion stores.

Okay, that’s all I have to say about chicca. I hope you all understand it.