FWRD, an American high-end shopping platform, announced that it has signed Kendall Jenner as its creative director

FORWARD, a high-end shopping platform in Los Angeles, USA (affiliated with REVOLVE Group, hereinafter referred to as FWRD), announced that Kendall Jenner (hereinafter referred to as Kendall) has officially become its brand creative director.

Kendall Jenner is the new creative director of FWRD

Photographer: Glen Luchford / Stylist: Carlos Nazario

Image from @FWRD.COM

FORWARD, a high-end shopping platform in Los Angeles, USA (affiliated with REVOLVE Group, hereinafter referred to as FWRD), announced that Kendall Jenner (hereinafter referred to as Kendall) has officially become its brand creative director. Kendall's unique fashion attitude and vivid interpretation of Los Angeles style are highly consistent with FWRD, which was also born and rooted in Los Angeles. The tacit cooperation between the two parties will bring more fashion choices with advanced styles to global consumers.

Kendall Jenner is the new creative director of FWRD

Image from @FWRD.COM

As a pioneer in changing the traditional e-commerce operation model, FWRD brings together many reputable high-end designer brands, and selects products through exclusive buyers and stylists, aiming to present consumers with trendy, high-quality and extraordinary choices and an upgraded online shopping experience. In 2016, FWRD Chinese website was officially launched. As the brand's first overseas site, FWRD Chinese site continues to upgrade its customer service while continuing to uphold the brand's high-end boutique fashion concept, including: support for Alipay and WeChat payment, international cross-border mail, Chinese customer service, etc., to create a convenient one-stop cross-border shopping experience for Chinese consumers. Kendall's appointment as FWRD's creative director will not only bring more innovative vitality to the FWRD Chinese website, but will also bring more diverse style inspiration and selected items to Chinese fashion lovers.

Kendall Jenner is the new creative director of FWRD

Image from @FWRD.COM

“Fashion has always been one of my passions growing up, and I’m honored to have worked with so many outstanding industry professionals over such a long time. As the Creative Director of FWRD, I look forward to creating more fashion possibilities through collaboration with emerging designers and brands.”

Kendall Jenner is the new creative director of FWRD

Kendall Jenner is the new creative director of FWRD

Image from @FWRD.COM

As a well-known model, actor and entrepreneur, Kendall continues to contribute to the development of global fashion and has become one of the most watched core figures in the fashion industry. Starting from New York Fashion Week in September, Kendall will participate in the management of FWRD platform's overall visual design, partner brand selection, monthly fashion style selection, cross-border cooperation, brand activities and other marketing-related projects as the creative director.

Kendall Jenner is the new creative director of FWRD

Image from @FWRD.COM

"Kendall is the perfect choice for FWRD as we continue to focus on the new generation of luxury consumers. We fully appreciate her personal style, creativity and taste for high-end fashion. Her rich experience in the fashion industry and her opinions on the development of the platform will give FWRD more potential and promote the development of all businesses, including luxury goods." - Michael Mente, co-founder and co-CEO of REVOLVE Group

"Kendall is a very representative figure in the fashion industry, and no one is more suitable for this position than her. As an innovator and leader in the industry, we are always looking for new ideas to continue to lead the trend. We are looking forward to Kendall bringing her unique fashion experience to FWRD and opening a new chapter." - Raissa Gerona, Chief Brand Officer of REVOLVE Group

Kendall Jenner is the new creative director of FWRD

Image from @FWRD.COM

The new 2021 autumn products, interpreted by FWRD creative director Kendall Jenner, have been officially launched on the FWRD official website; there is also a special event for the fifth anniversary of the FWRD Chinese website, waiting to be launched. To view more of Kendall Jenner's new season outfits and similar items, please visit FWRD's official website WWW.FWRD.COM

For more brand and product information, please follow FWRD’s official Weibo @FORWARD官网 and WeChat @FWRD官网

About FORWARD

FORWARD (FWRD for short), a high-end shopping platform from Los Angeles, USA, has changed the traditional boutique clothing store model and brought together many high-end luxury brands, well-known fashion brands, emerging designer brands and cutting-edge designer teams. By presenting cutting-edge fashion styles and providing advanced customer service, we create a one-stop online shopping experience that goes beyond traditional e-commerce for consumers around the world. It focuses on the concepts of "CURATED" and "STYLESTORY", and is widely sought after by fashion gurus for its exquisite and outstanding selection of products.

FWRD is part of REVOLVE Group (NYSE: RVLV), which was founded in 2003 by co-founders and co-CEOs Michael Mente and Mike Karanikolas and includes two major shopping platforms, REVOLVE and FORWARD. REVOLVE brings together top-tier fashion designer brands to provide millennial and Generation Z consumers with a variety of trendy items including ready-to-wear, shoes, accessories and beauty products.

For more information about FWRD brand and products, please visit the official website www.fwrd.com

For more information about REVOLVE brand and products, please visit the official website WWW.REVOLVE.COM