Filorga Vitalorga's localization journey: Stay true to our original aspiration and put users first

If a brand wants to quickly expand into the market and seize market share, brand localization is an effective strategy. Brand localization can greatly reduce users' cognitive barriers, understand users' needs, provide products and services that meet users' needs, better attract user interaction, and thus further gain a more favorable competitive advantage.

If a brand wants to quickly expand into the market and seize market share, brand localization is an effective strategy. Brand localization can greatly reduce users' cognitive barriers, understand users' needs, provide products and services that meet users' needs, better attract user interaction, and thus further gain a more favorable competitive advantage. As a pioneer in the localization of medical anti-aging medical device brands, Filorga Vitalorga hopes to use the power of its brand to promote the development of the medical anti-aging field and benefit Chinese users. Therefore, it has launched a brand localization strategy.

However, Filorga Vitalorga's road to localization was not smooth. During this process, Filorga Vitalorga faced many problems and difficulties. The first thing that comes to mind is the difference in aesthetics between different regions: the aesthetics of people in Europe and the United States generally tend to be tough, three-dimensional, and heroic; while Asian women, especially Chinese women, mostly prefer soft facial lines, look delicate and youthful, and prefer the soft charm of smooth and plump tissues. In addition, there are differences in injection strength between European and American doctors and Chinese doctors, and differences in consumption habits between European and American users and Chinese users. In order to overcome these difficulties, Filorga Vitalorga fully considers the consumption preferences of Chinese users in different aspects such as product research and development, design, production, and distribution, and strives to provide Chinese users with higher quality products.

First, Filorga Vitalorga selected more than a dozen cities in China, including Beijing, Shanghai, and Hangzhou, and conducted in-depth research on female users in these cities for several months. According to the research report, the development direction of the brand's products will be to meet Chinese women's consumer preferences for enhancing the clarity of facial features, making facial lines natural and flowing, and making their faces smooth, plump and youthful. Secondly, Filorga Vitalorga chose a thoughtfully designed injection handle to make it more suitable for the injection strength of Chinese doctors and more suitable for Chinese doctors and consumers. Furthermore, Filorga Vitalorga chose Changzhou Institute of Pharmaceutical Research, the first research unit in China to undertake the national project "Medical Sodium Hyaluronate", and entrusted it to process and produce Filorga Vitalorga hyaluronic acid series medical device products. Finally, Filorga Vitalorga’s distribution channels are not limited to offline, but also cover online channels such as Taobao, which greatly fits the consumption habits of Chinese users.

In general, localization does not mean direct copying or a one-size-fits-all approach, but rather it means adapting to local conditions and customizing to suit the values ​​of local consumers and meet consumer needs and preferences based on local market conditions and cultural background. As a pioneer in the localization of medical anti-aging medical device brands, Filorga Vitalorga insisted on putting Chinese users first when it truly "returned" to the Chinese market. It put users first, stayed true to its original aspirations, and actively promoted the production of high-quality products, contributing its own strength to the development of medical anti-aging.