Swedish pure beauty brand IDUN Minerals opens grandly on Tmall Global

On November 25, 2021, IDUN Minerals, a well-known Swedish pure mineral beauty brand, grandly opened on Tmall International, striving to bring Chinese consumers a pure, high-quality beauty and skin care experience from Northern Europe. Its product line includes makeup, skin care and hair care.

On November 25, 2021, IDUN Minerals, a well-known Swedish pure mineral beauty brand, grandly opened on Tmall International, striving to bring Chinese consumers a pure, high-quality beauty and skin care experience from Northern Europe. Its product line includes makeup, skin care and hair care.

【IDUN Minerals makeup series products】

IDUN Minerals was established on March 8, 2010 in Stockholm, Northern Europe. As its brand proposition of "Simply Pure and Clean" states, IDUN Minerals avoids the use of any chemical ingredients that may cause damage and irritation to the skin, especially mineral oils, chemical preservatives and harmful fragrances. It is sought after by "senior" sensitive skin and ingredient-conscious people around the world. At the same time, the brand adheres to the concept of "long-term beauty" and advocates the beauty philosophy of using makeup to nourish the skin. By adding gentle and effective plant extracts and trace nutrients that help fight skin aging, it not only has a skin-friendly makeup effect but also provides long-lasting nourishment.

IDUN Minerals itself also represents a deep Nordic cultural lineage. She is the "ageless goddess" in Norse mythology. She is the object of admiration of the gods and symbolizes the vigor and vitality of youth. As the first beauty brand sold in Swedish pharmacies, IDUN Minerals has been based on professional skin science research and development since its inception. It is committed to creating products that combine efficient formulas and high-quality efficacy. It works closely with top local dermatologists to jointly develop products suitable for all skin types, even the most sensitive skin.

[IDUN Minerals beauty series model makeup effect demonstration]

As a professional creator of mineral cosmetics, IDUN Minerals has won many professional awards as a household name in Sweden's cosmeceuticals brand. Its classic pure mineral loose powder series is the world's first beauty product recommended by the Nordic Asthma and Allergy Association. It only uses four high-purity natural mineral ingredients and does not cause any irritation or harm to the skin. As a new concept two-in-one mineral loose powder, it can be used for bare skin foundation and can also be used for mist setting effect.

[Star product: New concept 2-in-1 mineral loose powder]

Secondly, IDUN Minerals NORDIC VEIL "Little Golden Bottle" mineral foundation was featured in the "Flawless Nude Makeup Foundation" recommended by Swedish VOGUE this month. The ingredients are made using high-end technology, and the fine powder can perfectly absorb skin oil, hide pores while showing a natural radiance, restoring real healthy skin.

[Swedish Vogue News Content-Flawless and Translucent Liquid Foundation Recommended]

In addition, IDUN Minerals' celebrity all-in-one curling mascara LIV was selected as one of the top three best mascaras in the world by Swedish ELLE magazine. It also uses only natural mineral pigments and South American plant jojoba extract to create a 3D long-lasting eye effect.

IDUN Minerals LIV Award-winning All-in-One Mascara

In addition to providing high-end cosmetic benefits, IDUN Minerals is also committed to animal protection and sustainable development, and is one of the new representatives of vegan beauty from Northern Europe. Recently, IDUN Minerals has obtained the "I'M VEGAN" trademark certification from Djurens Rätt, an authoritative Swedish animal protection organization, because its entire product line advocates vegan beauty, and 99% of its products meet strict vegan standards, do not add animal ingredients and do not conduct any animal experiments. In addition to reducing unnecessary excessive packaging, the brand promises that by 2023, all products will achieve a 100% packaging recycling rate, keeping the skin and the earth pure and clean from the source.

[2021 IDUN Minerals obtains Djurens Rätt "I'M VEGAN" trademark certification]

[IDUN Minerals Pure Skin Care and Hair Care Series]

Go to Tmall Global and search for idunminerals overseas flagship store to start a new era of skin care and makeup.