Do you know these brands under Xu Sanduo, a high-end brand under Shiseido?

Shiseido, which has a history of over 140 years and spans three centuries, was not a cosmetics manufacturer in its early days. Instead, it was Japan's first Western-style pharmacy founded by Ariyoshi Fukuhara in Ginza, Tokyo in 1872. Today I will share a guide to the “low-key skincare brand” from Japan under the Shiseido Group.

The Ginza Cosmetics

Brand positioning: top skin care series Sales area: Japan

In the strict classification of Shiseido Group, it cannot be called a "brand", but just a "skincare line" under the Shiseido brand; but because its packaging style and pricing are very different from other series under the Shiseido brand, such as Time Glass and New White, most people list it separately; and, everyone locks its competitor into the Cle des Peau (Skin Key) brand of the same price.

The most direct manifestation of The Ginza's low-key attitude is that it is not easy to buy. The products are only sold in Japan, and the key point is that there are only two directly-operated stores in Japan. One is in Shiseido Ginza and the other is in Imperial Hotel Tokyo. In addition, it can only be purchased at duty-free shops in major airports. If CPB of the same level takes the international route, then The Ginza takes the hidden route. But once you fall into its trap, it's hard to get out...Miss Gu is one of the victims.

Products are divided into three categories: 1) Basic care: cleansing oil, facial cleanser, toner, lotion, daily essence; 2) Special care: cleansing water, astringent water, eye cream, facial mask, facial cream, beauty essence; 3) Therapeutic care: (cosmeceutical grade) day and night essence. The best thing about this brand is that unlike other luxury series that are friendly to dry skin, The Ginza is more suitable for mixed skin and is very friendly to neutral to oily skin.

Another characteristic of The Ginza is its fragrance. The entire range is scented with linden tree for a relaxing aromatherapy effect.

1. The Ginza Cleansing Oil

The Ginza Cleansing Oil

This is truly one of the best makeup remover oils I have ever used! The smell is very, very good. It emulsifies quickly and removes makeup very cleanly. After using it, I wiped it again with makeup remover and found no residue. After rinsing, there was no oily film at all. My face only felt very delicate and soft.
The Ginza is a brand that has taken the user experience to the extreme. I can't find any flaws in the entire product line (I basically bought all the products in the line, I'll post them later). It really feels like a luxury when I use it (after all, the price is very luxury).