Casualian develops products with the spirit of craftsmanship, creating the glory of domestic products

The spirit of craftsmanship has been buried by impetuous and crude production methods in this era of "rapid decay". When talking about top skin care brands, people tend to think of foreign brands such as La Mer, Dior, and Lancome. Few people associate the word "craftsmanship" with Chinese skin care brands.

The spirit of craftsmanship has been buried by impetuous and crude production methods in this era of "rapid decay". When talking about top skin care brands, people tend to think of foreign brands such as La Mer, Dior, and Lancome. Few people associate the word "craftsmanship" with Chinese skin care brands.

In recent years, driven by the appearance economy, my country has become a veritable country in terms of skin care product sales. But so far, there is still no brand on the market that can compete with the world's top skin care brands! Why is this?

There is a popular saying in the Chinese beauty industry, "No lead, no whitening; no mercury, no brightness"! In pursuit of high efficiency and low cost, some unscrupulous merchants do not hesitate to add mineral oil, fragrances, pigments, preservatives, penetration aids and other chemical synthetic additives into skin care products, which seriously damage skin cells and cause problems such as acne, spots, sensitivity, enlarged pores, and premature skin aging! There are also many brands that take advantage of the modern beauty-loving women's pursuit of "quick results" mentality and add hormones, antibiotics and other fast-acting ingredients into skin care products! The biggest drawback of these products is: they work well once used, but rebound once stopped! This causes users to be poisoned by lead and mercury, and suffer from skin problems such as hormone-dependent dermatitis.

Fortunately, we still have Cassia!

The "Kafulian" team saw the thriving domestic skin care products market, and also saw the gap between my country's skin care brands and the top international brands. Especially in terms of business philosophy, most domestic brands lack long-term goals, have short-sighted operations, and have a serious lack of investment in research and development, all of which make the Caroline team sad. They are deeply aware that to create a conscientious skin care brand and build a national enterprise, in addition to factors such as market environment, corporate talents, and financial strength, the more critical factor should be the change in business thinking.

How to make skin care products with the same quality as world-famous brands but at a price several times lower?

The story behind it is quite complicated, from the selection of raw materials, formula, craftsmanship, and even product packaging... the product power that is the result of the ultimate craftsmanship is enough to surpass all so-called "brands" built up with a large number of TV commercials and celebrity endorsements.

100% imported raw materials

The R&D team of Casline is well aware that product quality is the lifeblood of a brand. In order to ensure the supply of high-quality raw materials for the products, the founding team traveled all over the world, across thousands of mountains and rivers, to find high-quality raw material suppliers.

The jojoba seed oil in Caroline's acne-removing products comes from the desolate and dry Sonora Desert on the border between the United States and Mexico. It can quickly penetrate the stratum corneum through the pores and promote skin metabolism. The baobab fruit extract in the freckle-removing products comes from Madagascar. It has deep moisture-locking and moisturizing effects, and can also be antioxidant and increase skin elasticity. There is also deep-sea giant kelp from Brittany, France, which is extremely tenacious and highly active and can induce the production of micro-molecular nutrients to help regenerate and renew skin cells... Each product of Caroline has dozens of raw materials, all of which are extracted from imported pure natural raw materials to ensure product quality from the source.

The formula is the same as the world's top brands

Caroline develops targeted skin care products based on consumers' different skin problems. At present, Kafulian has built a product matrix with different functions such as acne removal, freckle removal, moisturizing, whitening, and soothing, so as to better meet the skin care needs of different female groups.

The formulator of the Caroline series of products worked at Estee Lauder's R&D center 20 years ago. The optimized formula of Kafulian products is more streamlined and safer. At the same time, the production process is strictly carried out in accordance with GMP pharmaceutical standards. No flavors, pigments, alcohol, hormones, heavy metals, preservatives, etc. are added. All active ingredients and safety have undergone laboratory and clinical trials. At the same time, the chicken embryo test, patch test and volunteer face test all received extremely high evaluation and improvement feedback.

R&D and production

The Casline R&D Center approaches skin problems from a professional perspective. The factory strictly follows the US and EU international certifications GMPC (Good Manufacturing Practice for Cosmetics) & ISO22716 (Global Cosmetics Standard) and China's "Hygiene Standards for Cosmetics Production Enterprises" and has established a 100,000-level dust-free purification pharmaceutical-grade workshop with a fully automated production line. The factory has efficient fully automatic machinery, fully automatic production, a variety of packaging equipment, and professional testing to ensure quality. From raw material procurement, production process to end-customer supply, Casline has carried out strict quality supervision and control on every step, and established a complete product quality tracking system to ensure the high quality of the product and provide consumers with a safe, reliable and satisfactory product experience.

In addition, Caroline also specially invited top packaging printing factories to produce the product packaging. The bottle and outer box design both adopt simple black, white and gray colors, reflecting Caroline's brand attitude of "being a leader and sharer of minimalist and light luxury lifestyle". The application of hot silver glow technology on the bottle body is an expression of pursuing true self and releasing personality.

Passed various international and domestic safety testing and certifications, giving consumers peace of mind

It is Caroline's ultimate pursuit of high quality and high standards for products that has enabled Caroline to quickly adapt to market development and become a fresh breath of fresh air among China's light luxury skincare brands in the beauty industry.

China's cosmetics registration testing standards only have 9 tests, including 4 heavy metals: lead, mercury, arsenic, cadmium and 5 bacteria: total colony count, total mold and yeast count, heat-resistant coliform group, Staphylococcus aureus and Pseudomonas aeruginosa. The country has more than 8,000 raw materials registered for legal use, so the national skin care product testing standards do not prohibit the use of hormones and antibiotics. In order to reduce R&D costs, many businesses add excessive amounts of hormones and antibiotics, which causes the skin's stratum corneum to become thinner and more sensitive!

Casualian controls the quality from the source, and all products have been tested by the world's leading authoritative inspection, identification, testing and certification agencies! Including Swiss SGS laboratory 0 antibiotics testing, US FDA certification, EU CE-REACH-209 testing and certification, Guangdong Product Quality Inspection Institute 0 hormone testing, and all products are insured by China Pacific Property Insurance CPIC! Casualian's mission is to carefully create pure natural, 0 hormone, 0 antibiotic, 0 additive skin care products, so that consumers can rest assured!

Say no to "one size fits all" and use AI technology to create a new customized skin care experience

Through continuous research on the skin problems of millions of Chinese women, Caroline has found that the skin structure, factors causing skin problems and symptoms of different women are different. It is not effective to improve skin problems only with high-end products!

Therefore, CasLine independently developed an AI skin detection system that combines IoT technology with artificial intelligence. Based on a large database of millions of Asian women's skin, it conducts real-time analysis and comparison in the cloud. In just a few seconds, the secrets of the skin's underlying structure are fully revealed. Providing a scientific basis for consumers to customize their own skin care plans, the big data visualization data report design makes professional and complex skin data easy to understand and interesting.

Caroline has a passionate and energetic team. Its formulators once worked for top international skincare brands such as Estee Lauder and have strong scientific research and product development capabilities. The teachers in the skin care team have been engaged in skin care consultants for 6 years on average. They have provided professional skin care consultations to millions of consumers, customized skin care plans for hundreds of thousands of users, and helped more than 50,000 people regain healthy skin.

Craftsmanship creates national brands

In this impetuous era, brands that possess "ultimate craftsmanship" and emphasize the "product-oriented" concept are becoming increasingly rare. And Caroline is taking this as the core to create a new wave in the journey of returning to quality of Chinese manufacturing.

With the original intention of "creating high-quality Chinese products with craftsmanship", Casline has made breakthroughs in technological innovation while inheriting Chinese traditional culture, allowing national brands to remain timeless in the tempering of the times. With high-quality products, it creates a new experience of specialized one-to-one customized skin care, promotes the correct concept of skin care, shows the spiritual beauty of oriental women, and demonstrates the power of Chinese products!

The birth of a brand must have its extraordinary mission, and the birth of Caroline will lead more beauty lovers to embark on a new pursuit of beauty.

Casualian never forgets its original aspirations, and with the daring to explore, adhere to, and high-quality formula concepts, it adheres to the one-to-one customized skin care experience, leads the development trend of personalized skin care, controls product quality from the source, and continuously optimizes customer experience. With the most meticulous and considerate tracking service, it provides every consumer with the ultimate skin care experience!

In the future, Casline will continue to adhere to the brand values ​​of "excellent quality, pursuit of perfection, return to purity, and reshape beauty", integrate skin care industry resources, establish a leading supply chain, conduct biotechnology research in the field of skin care, and build the most competitive skin care professional team in the beauty industry. It will provide users with "one-on-one" skin care professional guidance and safe and effective products and skin care solutions, become a national skin care brand with international influence, and be the creator and leader of the new future of skin care.