Guyu, the domestic pioneer of glabridin! Whitening milk can 2.0 is a hot item

As the public's demand for whitening skin continues to grow, the country has recently introduced a series of regulatory policies. From qualitative classification to "certification required for employment", the threshold for the production of whitening and freckle-removing cosmetics is getting higher and higher. In this context, the brand’s product strength, technical capabilities and original intention are put to greater test.

As the public's demand for whitening skin continues to grow, the country has recently introduced a series of regulatory policies. From qualitative classification to "certification required for employment", the threshold for the production of whitening and freckle-removing cosmetics is getting higher and higher. In this context, the brand’s product strength, technical capabilities and original intention are put to greater test.

Recently, Guyu Whitening Milk Can 2.0 announced a major new product, delivering a beautiful answer with its strength, and attracted the attention of the industry with monthly sales of over 50,000. It is understood that as the best-selling whitening product among celebrities, the whitening milk can has been strongly recommended by many celebrities such as Chen Mengchen, Li Xiang, and Li Xiaoran. Its sales volume ranks among the top among domestic facial creams. As of November 2021, it has sold more than 500,000 pieces in total, and has even ranked TOP3 on Tmall's facial cream reviews list. It was also selected for the 2020 Bazaar International Beauty Awards Autumn List and was hailed as the "Best Whitening Cream of Autumn 2020".

Image source: Tmall list

So, why can Guyu Whitening Milk Cans continue to grasp market trends and constantly maintain its integrity and introduce new products?

Guyu's new hot product whitening milk can 2.0

Whitening ingredients more suitable for Chinese skin

Guyu Whitening Milk Can 2.0 is now a hot item

With fair, tender and translucent skin, your rate of returning attention is absolutely 100%. However, for Chinese people, the skin barrier is more fragile and more susceptible to external stimuli, which trigger inflammatory factors, thereby activating melanocytes and aggravating problems such as pigmentation, spots and acne scars.

Glycyrrhizin, known as the "whitening gold", has strong whitening power. Licorice is extracted from the root of Licorice glabra and is a holy grail for skin whitening. Because of its high price and difficulty in extraction, many high-end brands add this ingredient. Scientific research shows that glycyrrhizin, with just a single ingredient, can achieve four major pathways of anti-melanin and effectively achieve whitening. Its ability to inhibit tyrosinase is 140 times that of niacinamide, and it also has excellent performance in relieving inflammation and anti-oxidation. There is no need to build up tolerance, so it is more suitable for people in China with thin stratum corneum.

Ingredients recommended by authoritative experts/institutions

In the past few years, with the rise of new media content platforms, many popular online products have emerged in the beauty and skin care industry, but there are few unique products that have both product strength and efficacy. Guyu's glabridin whitening series of licorice root uses high-purity glabridin and has a very high cost-effectiveness. Especially the whitening milk can, which has been upgraded to version 2.0 this time. The national patented extraction technology is used to increase the purity of glycyrrhizin to 93%, which is more effective in inhibiting darkening, anti-oxidation and anti-irritation. Moreover, the concentration of the whitening milk in the can has been increased by 15%, which is really worth the investment. Guyu also pays special attention to the skin health of consumers. The Whitening Milk Can 2.0 contains 9 major repair essences such as double ceramide + bifida yeast + Centella asiatica, which can repair damaged skin base and effectively relieve redness and fragility. In addition, it has 10 major zero additives such as no alcohol, no pigments, no hormones, and a zero allergy rate certified by third-party monitoring, which gives sensitive skin a full sense of security.

Collaborate with renowned international illustrator Feifei Ruan on joint packaging

Through specialized formula research and technological breakthroughs, the whitening power, repairing power, moisturizing power, and safety of Guyu Whitening Milk Can 2.0 have been comprehensively upgraded, making the whitening effect faster, more stable, and safer. It has to be said that every ingredient in the Whitening Milk Tank 2.0 directly hits the pain points of Chinese people's skin care, and it can be regarded as a conscientious work in the skin care industry.

Specializing in the research of glabridin for 15 years

Guyu's own R&D system demonstrates the strength of domestic products

Why did the Whitening Milk Tank 2.0 cause such a strong response in the market as soon as it was launched? In addition to the advantages of its core ingredient, glycyrrhizin, which is the foundation, it is also inseparable from Guyu's strong product research and development capabilities and supply chain support.

Since establishing its own laboratory in 2006, Guyu has more than 15 years of experience in plant research and is well versed in the use of plant raw materials in skin care products. It has been specializing in the use of plant extracts in skin care products, has gathered many high-tech talents, and has introduced world-class equipment. It has many appearance invention patents and ingredient advanced research technology.

The Guyu brand has been specializing in the research of China's plant-based whitening treasures for 15 years, and has established a joint research and development laboratory for glabridin. It not only uses glabridin to purify and innovatively develop patented penetration-enhancing technology, but also has the only artificial joint planting base in China. It can be said to be a pioneer and expert in glabridin whitening in China. At present, with "Glycyrrhizin" as the core ingredient, we have launched a full range of skin care products including facial creams, essence water, facial masks, etc., and have successfully created a number of popular products that are deeply loved by consumers.

Guyu built its own artificial joint planting base for glabridin in Xinjiang

Guyu has been deeply engaged in the whitening needs of Chinese people and has always maintained a keen insight into the market environment. By building its own ingredient raw material library, innovative formula system and accumulated technical reserves, Guyu has accumulated increasingly powerful technologies in the whitening field and has also built its own unique competitive advantages, standing out in the fierce market competition. As a leading domestic brand of functional plant-based skin care products, Guyu will stick to its original intention to make good products and be a long-termist among skin care brands.