GELLÉ FRÈRES French GELLÉ FRÈRES Charity Class Opens to Explore the Beauty of Protecting Yunnan's Biodiversity

On December 19, 2020, the Yunnan Provincial Press and Publicity Department of the COP15 Preparatory Office, the Yunnan Provincial Department of Science and Technology, the Yunnan Provincial Department of Ecology and Environment, and the Yunnan Provincial Association for Science and Technology

On December 19, 2020, sponsored by the News and Publicity Department of the Yunnan Provincial Preparatory Office for COP15, the Yunnan Provincial Department of Science and Technology, the Yunnan Provincial Department of Ecology and Environment, the Yunnan Provincial Association for Science and Technology, the Yunnan Academy of Agricultural Sciences, and Yunnan Agricultural University, hosted by the Science and Technology Publicity and Education Center of the Yunnan Provincial Department of Science and Technology, the Flower Research Institute of the Yunnan Academy of Agricultural Sciences, and the Yunnan Branch of Xinhuanet Co., Ltd., and supported by the School of Pharmacy of Kunming Medical University, the Science and Technology Achievement Incubation Center of Kunming Medical University, the Fragrance Culture Research Institute of Yunnan Minzu University, and the School of Geography and Ecotourism of Southwest Forestry University, and co-organized by the French royal plant-based skincare brand GELLÉ FRÈRES, the first lecture of the public welfare lecture "Exploring the Secrets of the "Plant Kingdom"" was successfully launched at the GELLÉ FRÈRES South Asian Aromatic Plant Resource Garden in Kunming, Yunnan, focusing on Yunnan with on-site guests and live broadcast audiences to explore and protect plant diversity.

"Exploring the Beauty of Biodiversity in Yunnan" Public Welfare Lecture

France's J'Love pays attention to Yunnan's biodiversity, which is in line with the original intention of the United Nations Biodiversity Conference

During his inspection tour in Yunnan, General Secretary Xi Jinping asked Yunnan to place ecological environmental protection in a more prominent position and become a pioneer in the construction of ecological civilization. In order to better protect biodiversity and implement the leadership of General Secretary Xi Jinping, Yunnan has taken multiple measures to protect biodiversity and promulgated and implemented the country's first biodiversity protection law - the Yunnan Province Biodiversity Protection Regulations.

The magical Yunnan Province in China, located at 23.5° north latitude, has all climate zones except desert and ocean, creating a rich treasure trove of plant genes and making it one of the 34 biodiversity hotspots in the world. Institutions and first-tier international brands around the world have used and cherished the centuries-old history of plant extracts, which are also one of the world's important biodiversity treasures and one of the southwest ecological security barriers. Therefore, in May next year, the 15th Conference of the Parties to the United Nations Convention on Biological Diversity (COP15) and leaders of various countries will be held in Kunming. This public welfare lecture "Exploring the Beauty of Biodiversity in Yunnan" was also organized by France's Jérôme to support the United Nations Biodiversity Conference.

The guests jointly launched the "Exploring the Beauty of Yunnan's Biodiversity" public welfare lecture series

The French royal plant-based skincare brand has an indissoluble bond with Yunnan

Yunnan's rich resources in biological genetic diversity attracted the attention of botanists and explorers from all over the world more than 200 years ago. In the 19th century, French missionary Jean-Marie Trafford (1834-1895) and plant scientist Joseph Charles Francis Rock and others went to China's Yunnan Plateau for investigation and were deeply attracted by the rich and exotic plant species there. From 1883 to 1896, more than 50,000 samples were sent from Yunnan to French museums, covering more than 4,000 varieties, of which 1,800 varieties had never been seen at the time and were donated to the Paris Botanical Museum. European botanists have been studying them for more than half a century, and many European first-line perfume and skin care brands have also been inspired by this and have selected plant extract samples from Yunnan, China for research and development and production.

GELLÉ FRÈRES has been drawing inspiration from these rare plants from Yunnan in the East for more than 200 years and applying them to the formula of its products to protect the delicate and sensitive skin of French royal aristocrats. Later, these products became the legendary anti-aging products passed down by word of mouth among upper-class socialites.

The plateau treasures of the mysterious East and the polar plant extracts of the romantic West are combined with the century-old legendary craftsmanship of GELLÉ FRÈRES, the official supplier of the Royal Family. Through continuous innovation and self-transcendence, we provide excellent products and extremely effective services for the delicate and sensitive skin of women of every era. Today, France's Jérôme has established a South Asian aromatic plant resource garden in Yunnan, China, to deeply explore Yunnan's plant diversity and devote itself to the protection of Yunnan's rare plants.

GELLÉ FRÈRES French GELLÉ FRÈRES South Asian Aromatic Plant Resource Garden

Deciphering the "code" of the biological kingdom and exploring the development and utilization of Yunnan's "treasure" plants

This public welfare lecture event invited Professor Sheng Jun, President of Yunnan Agricultural University, as the keynote speaker. As one of the first candidates of the National Hundred Thousand Talents Program and an outstanding national science and technology worker, Professor Sheng Jun has long been committed to the systematic research in the fields of planting, processing, efficacy and molecular mechanism, new product development and other fields of Yunnan's characteristic natural products. His work is of great significance to the in-depth development of Yunnan's characteristic biological resources and industrial development. The first lesson of the public welfare lecture "Exploring the Beauty of Yunnan's Biodiversity" was opened with the theme of "The Code of the Biological Kingdom". He gave a speech focusing on biological species, ecological forests, the magical Tropic of Cancer and other aspects. This time, Professor Sheng Jun gave an in-depth explanation of Yunnan, a treasure trove of biological resources and its unique plants and flowers. Especially for Dendrobium officinale, Professor Sheng Jun conducted a professional analysis of its efficacy: Dendrobium officinale not only has magical effects on skin care, but also accelerates wound healing and fades scars, further proving the powerful efficacy of GELLÉ FRÈRES' "Pilates" series.

Professor Sheng Jun, President of Yunnan Agricultural University, is explaining to the guests

As an international skincare brand that deeply explores Yunnan's rare plant extracts, Mr. Wu Rui, Director of the Asia Research Institute of GELLÉ FRÈRES Group, also talked about how the brand incorporates rare plant extracts into product formulas to activate their maximum efficacy, and gave a more in-depth scientific interpretation of the efficacy of the rare plants in Yunnan mentioned by Professor Sheng Jun. For example, Dendrobium officinale is rich in polysaccharides, which are very effective in fighting aging and improving immunity. It can increase firmness by 30%-40% and is used in the "Pilates" series of GELLÉ FRÈRES. At the same time, President Wu also mentioned that the Jieluofu brand still has many upgrades and cutting-edge developments and utilizations, such as rare plant extracts such as Matsutake and Yunnan peony, and Yunnan plant microbial fermentation, which will also be used in new products in the future. The utilization of Chinese plants is not only for food, but also can contribute to the beauty industry through processing. "The speech by Dean Wu of the JIELuofu Asia Research Institute was not only recognized by the guests and Professor Sheng Jun, but also made everyone full of infinite expectations for the future development of plant-based technology in China's beauty industry.

Experts and scholars dialogue: Yang Yue, host of Yunnan Radio Station, Li Yingqing, director of China Daily Yunnan Station, Professor Sheng Jun, president of Yunnan Agricultural University and director of Yunnan Plateau Characteristic Agricultural Industry Research Institute, Wu Rui, director of JIELuofu Asia Research Institute, and Jia Wenjie, deputy director of Yunnan Academy of Agricultural Sciences Institute of Flowers (from left to right)

There is also an interesting question-and-answer session at the public welfare classroom. After communicating with the scholars, the guests gained a deeper understanding of the wonderful uses of Yunnan’s rare plants. Those who answer correctly in this section can receive the GELLÉ FRÈRES French Iris skincare gift box and a bouquet of dendrobium orchids, the plant used in its core plant extract.

Souvenirs at the event: GELLÉ FRÈRES French Iris gift box, Dendrobium bouquet

French Jellove has been researching plant science and technology to continuously develop a century-old plant-based skincare brand

GELLÉ FRÈRES is a French royal plant-based skincare brand that originated in 1826. Since the introduction of Chinese spice plants along the Silk Road, GELLÉ FRÈRES's product formulas have used unique plant extracts from the East. The brand's "7 Star Series Products" are now constantly upgrading and adding rare oriental plant extracts to the classic traditional formula that has been passed down for a hundred years, making the products more effective. For example, the Princess Rejuvenation Series endorsed by the famous actress Deng Jiajia includes Shangri-La Thousand-Leaf Rose, Plateau Ink Red Rose, Purple Branch Rose, and Dali Yunnan Camellia "Boy Face" from Yunnan; the Palace Iris "Pilates" series includes Dendrobium officinale and Dragon's Blood Jelly from Xishuangbanna; and the Anas Miracle Series includes Green Sea Buckthorn and Purslane from Lijiang. The rich plant resources unique to the East provide a continuous source of empowerment for GELLÉ FRÈRES's product research and development.

GELLÉ FRÈRES uses rare oriental plant extracts: thorn fruit, dendrobium candidum, and Yunnan camellia "boy face"

The GELLÉ FRÈRES "Pilates" series, which was highlighted in this charity class, embodies the brand's craftsmanship. It not only contains rare plant extracts from Yunnan: Dendrobium officinale and Dragon's Blood, but also rare plant extracts from all over the world such as the national flower of France, Iris odorata, Spiraea ulmoides, and Poppy. It can effectively promote skin metabolism, make the skin plump and firm, shrink pores, eliminate excess fat on the face and eyes, create a small V-face, and achieve facial Pilates.

GELLÉ FRÈRES French GELLÉ FRÈRES "Pilates" series and its main ingredients and technology

Yunnan’s outstanding achievements in biodiversity coincide with GELLÉ FRÈRES’s century-old research and development intention of natural, safe and gentle plant extracts. GELLÉ FRÈRES traces its roots and established the GELLÉ FRÈRES South Asian Aromatic Plant Resource Garden and the Asian Aromatic Legend Museum in Yunnan, China as early as 2013, dedicated to exploring the essence of beauty in thousands of plants. The brand also showcased the “Application Technology of Eight Plant Essences”, which included the brand’s exclusive patented technology: patented Guérir Aqua™ super-active repair factor for masks, patented Ultra Booster™ super-active injection essence for lotions, and Halophyte™ active polyphenol extract. And integrate Chinese and French research and development of scientific and technological factor technologies: gene-14, HD factor, M factor and other scientific and technological factors. At the same time, we cooperate on multiple cutting-edge technologies: Microencapsulation technology, PhytoCellTec™ Malus Domestica Swiss apple stem cells. Provide core support for "solving delicate and sensitive skin problems in a safer, more efficient, gentler and more balanced way". At the same time, based on high-tech, low-energy consumption and low-pollution modern process extraction technology, and based on the in-depth application of Yunnan's advantageous plant and flower resources, GELLÉ FRÈRES France has built an international standard GMP 100,000-level Asian factory and Asian Research Institute in Yunnan, which has independent R&D, inspection and production management capabilities. We also cooperate with the Yunnan Academy of Agricultural Sciences Flower Research Institute, Shanghai University of Technology and many other institutions in plant cultivation and active ingredient extraction projects.

GELLÉ FRÈRES French GELLÉ FRÈRES Asia Factory

Firmly protect biodiversity and continue the century-old fragrance legend

For 200 years, aromatic plants from Yunnan, China have occupied an important position in the international cosmetics industry. In order to create high-quality products suitable for delicate and sensitive skin repair, whitening, anti-aging and other functional demands, GELLÉ FRÈRES traced the roots of Sino-French spice culture and returned to the kingdom of plants - Yunnan, China. GELLÉ FRÈRES France focuses on plant extracts and has also invested a lot of brand power in protecting plant diversity. The successful holding of the “Exploring Yunnan’s Biodiversity” public welfare lecture event also opened a perfect prelude for GELLÉ FRÈRES’s promotion of plant diversity protection. It is reported that GELLÉ FRÈRES will bring the second lecture of the big classroom activity in January 2021, and we look forward to it further conveying and exploring the importance of biodiversity conservation.

GELLÉ FRÈRES French Iris "Pilates" series