What is the background of Beauty Diary that it received investment from Li Jiaqi’s shareholders as soon as it went online?

It was learned recently that after Taobao Live opened up support for medical beauty live broadcasts, Kuaishou will also vigorously support the medical beauty track.

It was learned recently that after Taobao Live opened up support for medical beauty live broadcasts, Kuaishou will also vigorously support the medical beauty track.

During the same period, the medical beauty integrated marketing agency "Beauty Diary" completed an angel round of financing of several million yuan, led by Qifeng Capital and followed by several angel investors. Lingbo Capital served as the exclusive financial advisor.

According to communication with members of the founding team of Beauty Diary, Beauty Diary was founded in April 2020. It focuses on the integrated marketing of medical beauty institutions, and is involved in anchor incubation, traffic production, doctor registration recommendation, and offline medical beauty hospital integration, forming a closed-loop business model: first screen the medical beauty institutions, and then connect with trained anchors and professional doctors, and present them to the general public in the form of live broadcasts, so as to achieve transparency and standardization of the industry and avoid consumer pitfalls.

Currently, there are more than 1,000 medical beauty institutions and cinemas settled in. Through standardized anchor solutions, we help contracted beauty and skin care anchors to transform into medical beauty live broadcasts, solve the problems of precise traffic sedimentation and controllable, and the commercialization of talents. Beauty Diary controls every detail from online consultation, medical beauty order confirmation, to after-sales tracking feedback, daily care guidance, etc. to ensure the safety and transparency of each order.

Beauty Diary has currently served many offline medical beauty clinics, with a single 3-hour live broadcast generating online transactions exceeding 10 million. We look forward to feedback on in-store order increases. As competition in the beauty and skincare live streaming industry becomes increasingly fierce, medical beauty embracing live streaming is a new growth point.