South Korea's Shinsegae Group officially launches SWISS PERFECTION global business

SWISS PERFECTION has always been well-known in the world as a Swiss luxury skin care brand. It is now accelerating its expansion from the B2B model of spa salon channels to the B2C model. Major distribution channel operators in the Chinese market have extended olive branches one after another, and the North American market and global beauty business are also progressing intensively.

SWISS PERFECTION has always been well-known in the world as a Swiss luxury skin care brand. It is now accelerating its expansion from the B2B model of spa salon channels to the B2C model. Major distribution channel operators in the Chinese market have extended olive branches one after another, and the North American market and global beauty business are also progressing intensively.

South Korea's Shinsegae Group recently announced that it will officially launch the global business of Swiss high-end skincare brand SWISS PERFECTION. The brand plans to formally expand its operating model from a single focus on B2B channels such as spa salons to consumer-oriented B2C retail channels in order to expand the brand's market share. Not only that, SWISS PERFECTION will also actively expand its overseas business and accelerate its pace to become a global high-end skin care brand.

To this end, SWISS PERFECTION will gradually expand its sales channels with department stores as the center and promote integrated online and offline marketing. On February 1, SWISS PERFECTION’s first store in Korea officially opened at Shinsegae Department Store’s Centum City store in Busan. The brand plans to enter major shopping districts such as Shinsegae Department Store’s Gangnam and Daegu stores this year.

SWISS PERFECTION, a Swiss brand that has long been renowned in Europe, is the exclusive SPA brand for many of the world's top hotels in countries such as Britain, France and Italy. This year, SIWSS PERFECTION will gradually enter the Chinese and American retail markets.

For the Chinese market, SWISS PERFECTION will adopt an online and offline dual-track marketing strategy. The online channel will be fully managed by the brand, and the offline channels will work closely with Chinese partners to move forward hand in hand. Not only that, the China National Medical Products Administration (NMPA) is also stepping up registration.

In China, SWISS PERFECTION, known as the "Swiss luxury skincare brand", received cooperation requests from multiple channel partners in China as soon as it was launched on the market. The schedule for entering Hainan duty-free shops is also being planned in a tight schedule.

In the first half of this year, SWISS PERFECTION will enter TMALL, China's largest e-commerce platform, and directly participate in the operation and management of the brand's e-commerce platform. So far, Tmall Luxury Store has attracted more than 200 high-end luxury brands such as La Mer, Chanel, and GUCCI to open official flagship stores. As the most influential luxury e-commerce platform in China, it has become the preferred channel for world-famous brands to enter the Chinese market.

In addition, SWISS PERFECTION also plans to accelerate its pace to enter the North American market. Currently, the company is actively negotiating with local partner companies to promote product sales in North America.

A person from Shinsegae Group said: "Swiss Perfection has attracted wide attention among China's high-end consumer groups for its luxury skincare products, and its development prospects in the high-end skincare market are promising. Shinsegae Group also hopes to leverage the excellent brand competitiveness of Swiss Perfection to further promote the company's development and actively expand overseas markets."

SWISS PERFECTION, a Swiss high-end skincare brand based on cytological research results, was born in 1998. It is created using Swiss cutting-edge biotechnology and was acquired by South Korean retail giant Shinsegae Group for 100% equity in 2020. The brand's products are all researched and produced locally in Switzerland. In recent years, it has been providing exclusive skin care products to star-rated hotels, SPAs and beauty centers around the world. It is well-known as the official partner brand of the Swiss Grasse Beauty Center, which is frequented by European royal families, the Pope and famous actors.

SWISS PERFECTION Brand Introduction

SWISS PERFECTION is a Swiss high-end skincare brand launched in 1998. The product uses plant essence extraction technology to provide skin care solutions in the anti-aging field.

The founder of SWISS PERFECTION discovered early on that irises grown in the quiet regions of Switzerland have the characteristic of blooming more in the cold winter. Inspired by this, he extracted precious essences from the roots of irises and combined them with original technology to develop the brand's patented ingredient "Cellular Active IRISA®". Not only that, scientific researchers have always been committed to developing highly concentrated biotechnology and applying natural plant extracts to high-end skin care products.

The SWISS PERFECTION product line enjoys the world-recognized reputation of “Made in Switzerland”. As a member of the Swiss Cosmetics Association SwissCos, all of its products are produced in Switzerland and inspected using the most stringent local quality standards. It provides one-on-one product services to top hotels, cruise ship SPAs and high-end beauty centers in approximately 20 countries and regions in Asia, Europe, the Middle East, etc.