Magic Muscle Source's first offline experience store opened

On April 30, 2021, the first offline experience store of "GLAMOUR", a skincare brand under Shenzhen Datong Industrial Co., Ltd. (hereinafter referred to as "Shenzhen Datong"), was grandly opened in Beijing Changying Tianjie Shopping Center.

On April 30, 2021, the first offline experience store of "GLAMOUR", a skincare brand under Shenzhen Datong Industrial Co., Ltd. (hereinafter referred to as "Shenzhen Datong"), was grandly opened in Beijing Changying Tianjie Shopping Center. Mr. Shi Lijun, Chairman of Shenzhen Datong, Mr. Chen Baojun, Deputy General Manager, and relevant persons in charge of Beijing Changying Paradise Walk Shopping Center attended the opening ribbon-cutting ceremony. The opening of the first experience store not only marks the comprehensive upgrade of the Magic Muscle Source brand from online channels to offline O2O new retail, but also means that the layout of an important link in the company's industrial hemp industry chain has been further improved.

Mr. Shi Lijun, Chairman of Shenzhen Datong, and Mr. Chen Baojun, Deputy General Manager

Relevant persons in charge of Beijing Changying Paradise Walk Shopping Center attended the opening ribbon-cutting ceremony

Magic skin source research + new trend of functional skin care

As a brand specializing in the functional skin care of industrial hemp flower and leaf extracts, Magic Skin Source uses technology, relies on unique raw material advantages and cutting-edge research and development capabilities, adheres to the product principles of "safety, efficiency and science", and is committed to providing a full range of functional skin care products suitable for Chinese skin types. The products use cutting-edge technology to condense the golden ratio to achieve root repair of the skin. Currently, we have launched multiple product lines of skin care products including the Revitalizing Series, Men's Energy Series, Radiant Series, Moisturizing and Soothing Series, Acne-Clearing Series, Brightening Series, and Personal Care Series.

Magic Muscle Source's many "star products" are available for users to experience in the store

Industrial hemp, also known as hemp, has been grown in China more than 8,000 years ago and has been used in textiles. In Europe and the United States, skin care products with industrial hemp flower and leaf extracts as the main ingredient are considered an excellent skin repair solution suitable for all skin types. Relying on the support of Shenzhen Datong Group, Magic Skin Source, as the new darling of the skin care industry, has opened up a new experience of functional repair for Chinese consumers. When Magic Muscle Source products were first launched on the market, they used online platforms such as Tmall and JD.com as their main sales channels, attracting the attention of a large number of Internet consumers. The opening of this offline experience store is a great opportunity for Magic Skin Source to popularize industrial hemp flower and leaf extract skin care products among consumers, and it is also an exploration of a new online and offline word-of-mouth consumption model.

Landing in Beijing to create a new immersive retail experience

The first Magic Skin Experience Store is located in the East District of Beijing Changying Tianjie Shopping Center (Shop No.: B2-07b). Changying Paradise Walk is one of the largest community shopping malls in eastern Beijing, with the surrounding emerging middle-class families and fashionable young people as its two core customer groups. In addition, there are a variety of brands here, focusing on in-depth exploration of consumers' personalized needs. Magic Skin's first store was located here because of its diverse traffic coverage and diverse fashion brands. Magic Skin hopes to create an immersive experience space for consumers and enrich their consumer experience by opening its first experience store. At the same time, the company also hopes to create a new life concept for consumers through in-depth research on the efficacy of industrial hemp and its flower and leaf extracts. The opening of Magic Muscle’s first experience store also marks the company’s official first step.

As an experience platform for close contact between the brand and consumers, Magic Skin Source breaks through the traditional sales model in store design, and innovatively creates an immersive experience that combines ambient temperature, professional services and product concepts. The store style is simple and exquisitely artistic, with the brand's exclusive green as the main color, and is divided into product display area, product trial area and user experience area, which comprehensively displays the brand's full range of products from skin care to personal care. Reasonable traffic flow design allows every consumer who comes here to feel Magic Skin Source’s unique brand concept, try out every carefully prepared product, and experience the professional services of beauty consultants, making the entire shopping experience easy and comfortable.

Magic Muscle Source hopes to provide consumers with professional products and services through comfortable store design and thoughtful service.

The opening of the first offline store not only marks the comprehensive upgrade of the Magic Muscle brand from online channels to offline O2O new retail, but also means that Magic Muscle has officially entered the comprehensive layout of the new retail format from online to offline. The marketing model of the first offline store is both innovative and an opportunity. It allows consumers to experience the charm of industrial hemp flower and leaf extract skin care products at close range, while also strengthening the relationship between the brand and consumers and maximizing the brand value.

According to the sales manager, Magic Skin plans to open more than 100 offline experience stores across the country in 2022. The brand will strengthen physical experience space and services while actively developing e-commerce sales channels. Magic Skin Source aims to enable every consumer to experience the convenient online purchase service without leaving home, while also being able to intuitively feel the actual efficacy of each product anytime and anywhere. Through caring and thoughtful service, we bring safe, high-quality and effective skin care products to every consumer.