What country is Garnier from? Why did it withdraw from the Chinese market?

Garnier, if you often use skin care products, you must have heard of Garnier. Which country's brand is Garnier from? Why did Garnier withdraw from the Chinese market?

What country is Garnier a brand from?

France. In 1904, in the small French town of Blois, French chemist Alfred Amour Garnier invented a plant essence shampoo, which became the basis for the positioning of the Garnier brand. In 1965, the L'Oréal Group acquired the Garnier brand, and its innovative spirit became increasingly prominent: shampoos, sunscreen products, household hair dyes and other products came into being, becoming the products of the "Garnier Revolution". Garnier demonstrates its scientific, quality and technological prowess. In the late 1980s, the Garnier brand strengthened its connection with technology and nature. This historical positioning continued until 2011. The high-tech natural formulas in its products fully meet the expectations and needs of consumers.

Why did Garnier withdraw from the Chinese market?

Garnier, a mass cosmetics brand under the cosmetics giant L'Oreal Group, said that the decision to stop sales of Garnier in the Chinese market is to plan for future development and continuously consolidate its market leading position. This move will enable it to focus on the development of its two major brands - L'Oreal and Maybelline. . At the same time, the cessation of sales of the Garnier brand in the Chinese market will not affect the Little Nurse brand, with which it has a cooperative relationship.

Currently, L'Oréal China's business is basically divided into two parts. The high-end skin care products segment owns well-known brands such as Lancome and Irene, while Garnier belongs to another sales module, namely the mass cosmetics segment with mid-to-low-end prices for the general public.

The industry believes that the main reason why Garnier withdrew from China is that its share in L'Oreal China is too small. Garnier has neither scale advantages nor profit margins, so its withdrawal from the Chinese market is expected.