What brand is Yuefuti and which country is it from?

Yue Futi, many people are hearing about her for the first time and don’t know the details. What brand is Yue Futi? Which country is Yuefuti a brand from?

What brand is Yuefuti?

Yuefuti is another Korean cosmetics brand launched by PROYA after Han Ya, and is endorsed by Korean star Lee Jong Suk. According to the IPO prospectus submitted by PROYA to the China Securities Regulatory Commission before its listing, Innisfree has expanded rapidly due to its "novel store style and cost-effective products", and PROYA also hopes to launch a mid-range brand with a similar style targeting young consumers. As its brand positioning suggests, Yuefuti’s packaging is refreshing and uses both English and Korean logos. The price of Yuefuti is similar to that of other brands under PROYA, also around 100 yuan. In addition to the obvious Korean makeup style of the packaging, Yuefuti also set up its core R&D center in South Korea. The prospectus shows that Yuefuti has established companies in Hangzhou and Seoul, South Korea. Yuefuti Co., Ltd. located in South Korea is a wholly-owned subsidiary of Yuefuti Hangzhou. The chairman of the company is Kim Hoe-joon, who was born in AmorePacific. The ratio of Korean employees to Chinese employees in the company is 2:1, and most of the employees have worked at LG Healthcare or AmorePacific in South Korea.

Which country is Yuefuti a brand from?

Yuefuti is a Korean brand

Yue Futi focuses on sensual naturalism. Its English name – HAPSODE is a combination of “Happy” and “Episode”, meaning “a moment of happy life”. Yuefuti seeks to draw inspiration from nature and use safe and effective pure ingredients, and integrates professional and scientific health wisdom to allow the skin to experience true happiness and pleasure. It is understood that Yuefuti products cover skin care, makeup, shampoo and nail polish, and it plans to launch 100 to 200 new products every year. At present, Yuefuti has opened three stores in Hangzhou Xiasha, Hubin in77 and Yan'an Road Center, with more than 400 SKUs of products on the market. At the same time, Yuefuti’s Tmall flagship store officially opened on July 1.

Okay, that’s all I have to say about Yue Futi. I hope you all understand.