What are the strategies for when Japanese lucky bags will be released?

Japan's lucky bags are a relatively large-scale promotional activity, and many well-known brands participate. When will the Japanese lucky bags be released? What are some tips for buying Japanese lucky bags?

When will the Japanese lucky bags be released?

Around the New Year (Japan's New Year was changed to the Gregorian New Year after the Meiji Restoration), Japanese merchants put multiple items into cloth bags or paper boxes and sell them together. These bags or paper boxes are called "lucky bags".

Usually the contents of lucky bags are not disclosed in advance, but the products are all of roughly the same type. For example, the lucky bags of digital cameras sold in home appliance stores often contain other small home appliances in addition to the digital camera. In terms of price, the value of the items in the lucky bags is generally higher than their marked price. For example, a lucky bag priced at 10,000 yen may contain items priced at 80,000 or 90,000 yen.

Lucky bag sales start time: January 1 (depending on the first working day after the Chinese New Year in each branch)

Lucky bag price: Depends on different products

What are the strategies for Japanese lucky bags?

As for clothing brands, there are Snidel, Columbia, Adidas, Wego, Puma and so on. According to my friends:

1. Snidel's lucky bags are super cheap, including jackets, handbags, skirts, etc., for only 10,000 yen.

2. WEGO is a popular fashion brand. I bought two shoulder bags which were so heavy that they cost 10,000 yuan. There are so many clothes, everything from head to toe.

3. Adidas was sold out in an instant. It was really sold out in an instant. I didn’t have time to get there yet.

4. Although I don’t particularly like the Columbia style, I still bought it. After all, the coat costs more than 10,000 yen.

5. PUMA: A set of clothes, hats and socks, including a super cool extra-long coat. I can’t find it on Taobao in China, it’s really nice. But considering that Guangzhou has ten months of summer a year, I didn’t buy so many coats.

I only found out about several brands that also have lucky bags after being educated, such as LilyBrown, Moussy, Emoda, etc. I feel like I know what to give to my future girlfriend. Uniqlo doesn't have lucky bags, but there are discounts. I bought a lot of heattech, scarves, etc.

Well, that’s all about the release time and power of Japanese lucky bags. I think you all understand.