Are Uemura and Shu Uemura the same brand? What's the difference?

Shu Uemura is a brand from Japan, and I believe many people have used it. Are Uemura and Shu Uemura the same brand? What is the difference between Uemura and Shu Uemura?

Are Uemura and Shu Uemura the same brand?

Of course not, Shu Uemura is a well-known Japanese brand, very good, while Shu Uemura is just a small brand. The brand "Shu Uemura" was named after its founder, and the products were named after the founder, Mr. Shu Uemura, the world-renowned international makeup artist. As Japan's first male makeup artist, Mr. Shu Uemura is the pioneer of the world's first "fashion-themed makeup". He is recognized as a master in the field of makeup art for his avant-garde concepts and bold use of colors. In 2002, Shu Uemura was spotted by L'Oréal, the world's largest cosmetics group, and successfully acquired it, becoming the first Japanese brand under the L'Oréal Group. It is equivalent to our country's "Yueshi", both have a long history in the cosmetics field, and both have been acquired by L'Oreal.

What is the difference between Uemura and Shu Uemura?

When I first heard this name, I wondered when Shu Uemura changed its name. After some investigation, I found out that it was not the real owner who changed his name, but someone came to claim to be a relative. Zhimeicun is a brand under Guangdong Xingmei Cosmetics Co., Ltd. Its owner probably felt that it was too difficult to create a brand, so he wanted to dress up, recognize a distant relative, and get closer to it. Although it is produced in Guangdong like the one above, its approach is still relatively conservative and the introduction is also vague.

Okay, that’s all I have to say about Uemura and Shu Uemura. I think you all understand.