Chando launches NFT products, a new trend in pioneering beauty, take a look!

In recent years, the rules of Double 11 have become increasingly complicated, the welfare methods have become more homogeneous, and consumers' enthusiasm seems to be slowly fading. But this year, the NFT concept has come on strong, sweeping across many industries such as beauty and real estate, and many well-known brands are eager to try it out.

In recent years, the rules of Double 11 have become increasingly complicated, the welfare methods have become more homogeneous, and consumers' enthusiasm seems to be slowly fading. But this year, the NFT concept has come on strong, sweeping across many industries such as beauty and real estate, and many well-known brands are eager to try it out.

Chando has teamed up with Tmall to launch a super-powerful metaverse gameplay. The pioneering concept is one step ahead of others, and the new NFT beauty trend should not be missed.

NFT, the full name of Non-Fungible Tokens, is usually translated as "non-fungible tokens" or "non-fungible tokens".

As its name suggests, the properties of NFT make each product unique, authentic and indivisible.

NFT, to some extent, is a symbol that is loved and pursued by more and more people because of its true uniqueness.

As a leading domestic beauty brand, Chando has always been advocating Chinese aesthetics, creating "Chinese beauty" for consumers, and is committed to high-tech research and development investment to actively connect with the future.

During this Double 11, they took the initiative to explore the connection and support between NFT technology and their own brand, breaking the conventional gameplay and launching metaverse virtual NFT digital products, embedding the brand's own values ​​in the digital world, and using technological and modern means to achieve pioneering concepts, completing value communication at a higher level and with more far-reaching significance, while also building an effective path for the brand to communicate with young people.

For Chando, products are not only a marketing concept, but also a way of communicating with consumers. Chando and Tmall have joined hands to create an NFT product called Himalayan Ice Dial, which commemorates the nature on which human beings depend for survival in a digital way, and condenses the most primitive and purest worship of human beings with a virtual image.

Liquid metal, representing the infinite flow of time in the metaverse, entwines and circulates around the Himalayan ice-blue installation. The flow of the liquid metal is also designed to imitate the agility and purity of glacial water. It is a portrayal of surging vitality, bringing nourishment and vitality to all things. The extreme point of the physical world and the infinity of the metaverse intersect on it, time condenses, and beauty is eternal.

At that time, AYAYI, the first hyper-realistic digital person and the most popular virtual character in China, will serve as the digital assistant of Tmall Super Brands and will release the first batch of NFT digital collections in conjunction with super brands on Tmall Double 11 in 2021, grandly kicking off Double 11.

The Himalayan Ice Dial, a beautiful NFT product created by Chando with great effort, has now officially entered the NFT Digital Museum. Chando has become the first domestic beauty brand to co-create an online virtual digital product with Tmall.

The Chando Thangka Ice Water + NFT version of Ice Water collection is limited to 100 copies, which is quite rare.

Starting from 00:00 on October 18, search "Metaverse Art Exhibition" on Taobao to participate in the event lottery, and you will have the chance to win both the physical Thangka intangible cultural heritage inheritor customized Ice Skin Water and the NFT version of Ice Skin Water.

Unlucky or European? You have to participate to make the final decision. Perhaps, the lucky person who owns this sparkling and unique Double Ice Water is you who is seeing this moment!

When the metaverse meets classical beauty, and when virtual NFTs are combined with symphony, what unexpected excitement will there be?

The Double 11 concept symphony music blockbuster [Cyber ​​Classical Night] took the lead and opened the curtain. Experimental musical instruments are created by Super Goods to capture unique timbres, which converge into a concept concert to kick off the Double 11 super brand.

The Jin Haiyin Symphony Orchestra, the "official string orchestra" of the "Singer" program, participated wholeheartedly in this Cyber ​​Classical Night, playing Beethoven's famous song "Ode to Joy" for everyone. The cyber stage that combines virtual and reality, and holographic projections reproduce the masterpieces of classical music masters, the classic music that has passed through thousands of years flows quietly, playing out various definitions of natural beauty.

The main character of this Cyber ​​Classic Night - Chando Ice Flow Quadrant Cello, is inspired by Chando Ice Water, a digital virtual cello flowing with glacial water. When the music is played, water flows slowly in the bottle, accompanied by the melody, as if falling into a glacial and alien quadrant. Accompanied by the music of "Ode to Joy", the audience is immersed in it and enjoys the ultimate audio-visual feast.

This cyber classical night is bound to convey the imagination of the future.

Compared with NFT Ice Water, the quantity of NFT Cello will be more limited.

In the NFT channel area of ​​Tmall, the NFT cello is sold by lottery in a limited quantity of one piece. The winner will receive a physical Chando Snow Body Lotion, and the Alipay account will receive the NFT virtual cello.

It is reported that this Double 11, Chando has carefully prepared endless highlights. NFT digital collections & Cyber ​​Classic Night will be a wonderful and beautiful start. A steady stream of surprises are on the way. Lock in Chando, beauty is never repeated!