In the post-epidemic era, online live streaming has ushered in a new wave of development. Many brands have chosen to cooperate with top anchors and select online channels to release new products. In the post-epidemic era, online live streaming has ushered in a new wave of development. Many brands have chosen to cooperate with top anchors and select online channels to release new products. On October 24, the Filorga Vitalorga brand teamed up with Alibaba's top anchor to launch its products through online live broadcast, officially firing the first shot in the localization of the Filorga Vitalorga brand. According to statistics, Filorga Vitalorga performed very well in this live debut, with the number of onlookers in the live broadcast room reaching one million, and it remained at the top of the list of best-selling products in the live broadcast room. The word Vitalorga comes from the Latin word "Vital" - "vitality, indispensable"; and the Greek word "orga" - "tool, body organ". The meaning of synthetic Vitalorga is to use the world's cutting-edge medical technology to revitalize the body and radiate the beauty of natural vitality from the inside out. As a pioneer in the localization of medical anti-aging medical device brands, Filorga Vitalorga hopes to use the power of its brand to promote the development of the medical anti-aging field and benefit Chinese users. Therefore, it has launched a brand localization strategy. During the localization process, the Filorga Vitalorga brand adapted to local conditions and customized products that meet the highest regulatory standards in my country based on local market conditions and review models. It is understood that relevant institutions in my country adopt a classified supervision model for medical devices, namely Class I medical devices, Class II medical devices, and Class III medical devices. From Class I to Class III, the risk level increases successively, and the supervision becomes stricter accordingly. The injectable hyaluronic acid used in the medical beauty industry is a Class III medical device. Both production and operation have high thresholds and require a medical device registration certificate, medical device production license, and medical device business license issued by relevant departments. Filorga Vitalorga is one of the few legal and compliant brands that meets the standards of Class III medical devices. Both products under Filorga Vitalorga meet the above standards and provide users with different medical beauty experiences. Vitalorga Filorga® Hyaluronic Acid uses a unique reverse solution technology, allowing the hyaluronic acid gel to delicately support the skin and tissues, allowing facial expressions to be flexible and natural; Vitalorga Filorga® concentrated hyaluronic acid uses a new process with a high concentration viscosity far higher than its peers. After dilution, it still maintains the viscosity of other water lights before dilution. Large, medium and small molecules act step by step to continuously lubricate and lock in moisture, making the effect last longer. The two products address different pain points of users and meet their diverse needs. At the same time, in order to better understand and serve local users, Filorga Vitalorga, after long-term research, selected a Chinese manufacturing company that strictly meets European standards and is also the first research unit in China to undertake the national project "Medical Sodium Hyaluronate", and commissioned it to produce Vitalorga Filorga hyaluronic acid series medical device products. During this live broadcast, Filorga Vitalorga launched the largest preferential benefit on the entire network for the first time, namely the Hyaluronic Acid Free Card, which can be used by designated institutions in 13 cities, providing a special gift for those seeking beauty. In addition, the live broadcast room also invited Professor Sui Zhifu to interact with many netizens in real time and answer netizens' questions online, helping fans to learn more about medical beauty knowledge and Filorga Vitalorga products, and helping fans achieve safe medical beauty. In the current medical beauty environment, the hyaluronic acid market is in chaos, and it is not easy for users to choose high-quality, legal and compliant products. However, Filorga Vitalorga insists on putting users first, putting users first, not forgetting its original intention, and actively promoting the localized production of high-quality products. It has authoritative brand endorsement, legal and compliant product qualifications, and its effects have been recognized by doctors and users, etc. It truly wins with "quality" and provides users with a dual experience of safety and free beauty. |
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