Viewpoint: Focus on exosomes for precise anti-aging and promote the strategic development of domestic anti-aging brands

This year, many domestic brands such as Erke and Fenghua have suddenly become popular and returned to people's attention due to everyone's patriotic enthusiasm. Although the repeated outbreaks of patriotic enthusiasm are impulsive, they have restored the confidence of more domestic brand creators.

Introduction: This year, many domestic brands such as Erke and Fenghua have suddenly become popular and returned to people's attention due to everyone's patriotic enthusiasm. Although the repeated outbreaks of patriotic enthusiasm are impulsive, they have restored the confidence of more domestic brand creators. David Aaker, the originator of brand management, said: "Brand building is a strategic and long-term behavior." Therefore, with the rise of national self-confidence, the sustainable development of domestic brands has become the focus of the re-positioning of domestic brands.

As a medical beauty brand that is focused on by Baihong Group, Mi Ling, facing the rapidly emerging emerging consumer market, has quickly determined a sustainable brand development path with four focuses at its core, with regenerative medicine at its core, providing direction for promoting the strategic development of domestic medical beauty brands.

Focus on technology and build a strong brand

Ms. Jin Yuxi, CEO of Baihong Group, emphasized in her speeches at multiple events: "From technological innovation to brand innovation is a path that all domestic skin care brands must take, because only with technological innovation can we have the opportunity to break out of the encirclement of international brands. And we have the ability and confidence to take on the responsibility of guiding brand innovation through technological innovation." The MiZero brand will originate from the strategic technology incubation of Baihong Regenerative Medicine Group and become the engine for Baihong Group to promote the development and transformation of cutting-edge technologies. Before the product is launched in 2021, it will have completed more than a thousand applications and experimental observations of exosome anti-aging. Relying on the 3D skin model, it has conducted in-depth research on more than 30 comprehensive data after the combination of exosomes and skin, and used real data to promote the professional and standardized development of exosome facial rejuvenation applications.

Focus on science, precise anti-aging

At the first Anti-Aging Cosmetics Industry Development Forum which just concluded recently, many experts in attendance proposed that the "Chinese Skin Aging Evaluation Standard" should be established as soon as possible. With UFTexo ultra-pure exosomes as its core, MiZero focuses on scientific and precise anti-aging methods to create a precise anti-aging solution in the form of the 1+N MiZero formula, which scientifically combines and comprehensively addresses different aging symptoms. The repair-focused Secret Zero Silver Xiaobi, the firming-focused Secret Zero Gold Xiaobi, the brightening-focused Secret Zero White Xiaobi, and the acne-removing Secret Zero Green Xiaobi are all skin care solutions developed by Baihong Group based on the research and development of tissue-engineered skin and precisely formulated according to the natural aging symptoms of the skin. The four products are precisely matched according to different skin conditions, which not only improves the accuracy of cutting-edge technology applications, but also enhances the targetedness of addressing customer aging issues.

Focus on academics and standardize transformation

In 2021, many experts from the Chinese Medical Association have been emphasizing that the medical beauty industry must gradually return to the essence of medicine. Medicine is a rigorous profession, and beauty is a perception of value. The development of regenerative medicine beauty should also regard academic construction as an important part of brand development. Since the establishment of the brand, Mi Ling has been committed to building a professional academic system for exosome facial rejuvenation, and has joined forces with more than 40 authoritative dermatologists in the industry to discuss the topic of exosome facial rejuvenation. At the same time, the MiZero brand has appeared and spoken out at many industry-specific medical beauty and anti-aging events to promote the development of the medical beauty industry, continue to provide the market with feedback on various indicators of UFTexo ultra-pure exosomes in market applications, explore the various possibilities of different application directions of exosomes, and continuously work for the standardized application of cutting-edge regenerative medicine technologies in the market.

Focus on Oriental Natural Health

Medical aesthetics is a diverse industry that integrates science, technology, art, culture, and medicine. The awakening of domestic medical beauty is, on the one hand, the awakening of Eastern aesthetics, and on the other hand, it is also the awakening of confidence in national brands. The Mi Ling brand has a deep insight into the popular trend of traditional oriental colors and has chosen the traditional peacock feather green as the brand's basic color. At the same time, in order to express the pursuit of using technology to maximize the aesthetics of texture, we also selected the line shape of natural annual rings for in-depth extension, to convey a natural, smooth, healthy and comfortable beauty to everyone, cleverly combining the beauty of technology with the beauty of the East, to create a unique new medical beauty brand style.

Whether it is the awakening of domestic brands or the awakening of domestic medical beauty, it is a long road, but as long as we base ourselves on the overall background of the industry, be loyal to the market, be loyal to quality, and determine a strategic brand development route, there will be countless possibilities in the future. In the near future, Mi Ling will continue to focus on oriental beauty, using the two-way engine of the rise of national craftsman technology + the rise of characteristic brands to promote the sustainable development of domestic medical beauty brands. (The pictures in this article are provided by Baihong Group and authorized for use by China.com Lifestyle Channel)