Is there a difference between expensive skin care products and cheap ones?

Skin care products are something that everyone has their own preferences for. Everyone's skin is different, so the feeling of using each skin care product on each person is also very different. We all know that there is a huge price gap between skin care products. Is there any difference between expensive skin care products and cheap ones? Is there a big difference?

Is there a difference between expensive skin care products and cheap ones?

There is a difference. Skin care products of different prices differ in terms of product raw materials, technology research and development, and promotion and publicity. However, it cannot be said that expensive skin care products are 100% good, nor can it be said that cheap skin care products are completely bad. When choosing skin care products, you still have to choose the corresponding grade of skin care products based on your financial ability and skin condition.

The difference between big brands and small brands

1. Research and development: Generally speaking, the new concepts and new functions of big-brand skin care products are not made up out of thin air. Instead, they are produced through experiments on relevant raw materials and formulas. Only after they have determined that certain effects have been achieved based on a large amount of experimental data, will they go into mass production. This research and development process from scratch will consume a lot of manpower and material resources, and the price of the product will be relatively high. Some small brands may imitate big brands, make improvements, or pirate them to lower prices and lure consumers to buy.

2. Raw material level: Big brands attach great importance to their own brands and have stricter production and quality standards for their products. Therefore, the grade of raw materials they purchase are also among the best in the industry. Take hyaluronic acid for example. The price of hyaluronic acid from some imported top raw material suppliers is more than 2-3 times higher than that from domestic raw material suppliers.

3. Operation: Big brands pursue higher quality and grade, and pay more attention to the brand image. In order to highlight the high-end image of their own brands, they often consider opening counters in higher-end stores, and these high-end stores often mean higher rents. In contrast, some small and medium-sized brands may not even be able to find a counter in a big city, and they can only buy through the Internet. The operating cost becomes lower, and the influence of the product is naturally lower.

4. Advertising: Big brands often consider placing advertisements in high-end occasions, sponsoring related industries that are in line with their own brand culture and concepts, and also placing advertisements in television activities or programs that target a large number of groups. This kind of advertising deepens consumers' understanding and trust, and also plays a great role in building the brand's image.