How to distinguish between real and fake flagship stores

On Tmall, the official flagship store has the highest credibility. However, careful sisters will find that sometimes when searching for a flagship store of a certain brand, several stores will appear. So the question is: how to distinguish the real flagship store from the fake?

How to distinguish between real and fake flagship stores

First, we use the PC to open the flagship store, and the "Brand Direct Sales" logo will be displayed above. Only stores certified by the brand can have this logo, so its credibility is the highest.

A brand may have multiple franchise stores or exclusive stores, but can only have one flagship store, so the credibility of a flagship store is higher than that of a franchise store or exclusive store.

Take SKII as an example. Click on the SKII official flagship store above, you will jump to the details page, click on the "Business License" column.

After entering the verification code, you can see the brand's business license, which means this is a real store.

What is the difference between domestic flagship stores and overseas flagship stores?

What about domestic flagship stores and overseas flagship stores? One sells domestic products, and the other sells foreign products?

Totally wrong!

Simply put, domestic flagship stores sell products with Chinese labels (the same as domestic counters) and ship from domestic warehouses; overseas flagship stores sell products without Chinese labels (the same as foreign counters) and ship from foreign warehouses or from the brand's Hong Kong warehouse/bonded warehouse.

Products from domestic flagship stores or overseas flagship stores may all be made in China, depending on where the brand’s factory is located. Don't argue with the place of production. China is a manufacturing powerhouse. What's wrong with "made in China"? Who did you offend?

Summary: A brand can have multiple flagship stores, it is normal and they are all real.

Is Tmall the authentic product?

Since the flagship store is so reliable, does it mean that Tmall can be used for shopping with confidence?

Not entirely.

Looking at the entire Tmall platform, in addition to the brand flagship stores and overseas flagship stores mentioned above, some cosmetics collection stores (such as Watsons, Sephora) and regular cosmetics websites (such as Japan's Cosme) can also open flagship stores, and you can buy these with confidence.

However, there is another type of store called "specialty store, specialty store". Although it is also opened on Tmall, it is completely different from the flagship store. The source of goods may come from the official or from suppliers under the official. It is no different from an ordinary purchasing agency store.

Summarize:

Tmall flagship store, Tmall overseas flagship store: buy, buy, buy

Tmall franchise stores and specialty stores: Not recommended