What is the relationship between Wanzi Xinxuan and Perfect Diary? What is the difference between Wanzi Xinxuan and Perfect Diary?

Wanzi Xinxuan is a brand under Guangzhou Yixian E-Commerce Co., Ltd. and is a new strategic brand of Yixian E-Commerce. So, what is the relationship between Wanzi Xinxuan and Perfect Diary?

What is the relationship between Wanzi Xinxuan and Perfect Diary?

Belong to the same group. Abby'schoice is a new brand launched by Perfect Diary's parent company (Yatsen E-Commerce). "Wanzi Xinxuan" is positioned as a C2M beauty and fashion brand. The brand's English name is named after Abby, the first senior beauty consultant to join the "Wanzi" team.

Wanzi Xinxuan Brand Introduction

Wanzi Xinxuan focuses on beauty-related products and services, covering categories such as skin care, cosmetics, and personal care. In 2018, the "Wanzi" consultant team was formed to provide users with beauty information and services. In response to user needs, we developed our first product, the "Shenxian" small bottle moisturizing water. The "Wan Zi" consulting team decided to officially establish the "Wan Zi Xin Xuan" brand, and named the brand Abby's Choice after Abby, the first senior beauty consultant to join the "Wan Zi" team, to represent the brand's original intention of being user-oriented. Wanzi Xinxuan is a C2M beauty and fashion brand born in the Internet era.

"Wanzi Xinxuan" does not consider product development according to the traditional "skin care line" and "makeup line" classification. In the future, Perfect Diary’s product development focus will continue to be on cosmetics and products that can meet the user needs that extend from them. Wanzi Xinxuan’s product line will cover skin care, makeup, beauty equipment, personal care, accessories, and contact lenses. It is not just a skin care brand. The two brands, Wanzi Xinxuan and Perfect Diary, will be differentiated in terms of target users, categories and styles.

In terms of supply chain, Wanzi Xinxuan leverages the strength of the group to integrate high-quality resources. We cooperate with well-known domestic and foreign cosmetics OEM/ODM companies such as COSMAX, an Italian company, and Shanghai Zhenchen to ensure product diversity and professionalism. Products cover categories such as skin care, makeup, personal care, beauty equipment, contact lenses, and accessories.