How about Touzhen Amino Acid Facial Cleanser? What skin type is Touzhen Amino Acid Facial Cleanser suitable for?

I want to buy a facial cleanser. I see that all my friends are using the Touzhen Amino Acid Facial Cleanser. Is this facial cleanser good? What are the ingredients of Touzhen Amino Acid Facial Cleanser?

How about Touzhen Amino Acid Facial Cleanser

This facial cleanser is very gentle and suitable for sensitive skin. It can deeply cleanse and be gentle on the skin. It protects the sebum film and is the guardian of sensitive skin. The foam it produces is very fine, and you won't feel tight or dry after washing your face. The cleansing power is also very good.

Analysis of ingredients in Touzhen Amino Acid Facial Cleanser

This cleansing cream contains 5 cleansing ingredients (sodium cocoyl glycinate, sodium lauroyl sarcosinate, lauric acid, myristic acid, sodium lauroyl glutamate)

This cleanser contains 3 amino acid surfactants (sodium cocoyl glycinate, sodium lauroyl sarcosinate, sodium lauroyl glutamate)

This cleansing cream contains sls/sles ingredients: 0

What skin type is Touzhen Amino Acid Facial Cleanser suitable for?

Amino acid facial cleanser is suitable for long-term use on any skin type, and can also be used on oily skin.

Amino acid facial cleansers have different targeting methods for different skin types.

Oily skin is usually solved by using oil-removing facial cleansers. Such facial cleansers, even if they use activated carbon, are alkaline. If only surfactant is used, the alkalinity will be higher, reaching about 12. The skin cannot bear such a pH value.

Amino acid facial cleanser uses a cleansing and moisturizing method for oily skin. After cleaning off some of the oil, use amino acid moisturizer to lock in skin moisture and adjust the skin to a state of water-oil balance, so that oil secretion will be reduced.

As for dry skin, the same amino acid moisturizer works. There is a layer of NMF (natural moisturizing factor) on the human face, which is washed away every time you wash your face, so your face will become dry after washing. Amino acid moisturizers lock in facial moisture and hydrate the skin so it doesn't feel dry and tight.

The most valuable thing is that amino acid facial cleanser is gentle and skin-friendly, so it can be used even on sensitive skin. It will not cause dryness, redness, heat, itching, etc. like ordinary alkaline facial cleansers. Therefore, amino acid facial cleanser is suitable for long-term use on any skin type.

Interpreting the rise of Touzhen in its 12th anniversary: ​​Focusing on effective ingredients and becoming the pride of domestic products

When domestic cosmetics become the dark horse of major sales charts and are overtaking international beauty brands, the brand's persistence has relative meaning and reason. As an ingredient skincare brand that has always attracted much attention, Touzhen has been unwaveringly on the road of domestic cosmetics for 12 years. The 12-year development process also proves the rise of domestic cosmetics.

Adhere to the focus on effective ingredients and develop domestic cosmetics

According to the 2019 "Chinese Beauty Insight Report" released by Tencent in May, in terms of market share, domestic cosmetics brands have accounted for 56% of the market share; in terms of consumer purchasing intention, 42% of consumers prefer domestic beauty brands, and 90% of consumers said they would buy domestic beauty again in the future. Nowadays, with the enhancement of consumers' brand awareness, domestic beauty brands that are known for their high cost-effectiveness and pay more attention to product functions and word-of-mouth reviews are gradually gaining popularity. Touzhen, known as the pride of domestic products, has always taken the development of strong domestic cosmetics as its mission, hoping to bring safe and healthy skin care solutions to more consumers.

Looking back, the old domestic brand Touzhen has been committed to domestic cosmetics for 12 years, and every step it takes counts. Since its establishment in 2008, Touzhen has always focused on its positioning of "focusing on effective skin care". Founder Ke Huiguo, with the idea of ​​creating safe, simple, effective and cost-effective skin care products for China, fully utilized the advantages of being a cosmetics raw material supplier for many years, purchased effective skin care and back-to-nature raw materials from all over the world, and established the "Touzhen" beauty brand, guiding the Chinese people to shift their focus on beauty from "external" to "internal". In the same year of its establishment, Touzhen launched the all-purpose eye cream, which focuses on reducing dark circles. At the time, lightening dark circles was a thankless task, and there were only a few products on the market that tackled the problem. "We need to make products that consumers really need, even if it costs more for raw materials and technology." The founder and product developers decided to face the challenge. After two years of polishing and more than 20 formula adjustments, the True All-Purpose Eye Cream was finally successfully launched on the market. The product has won the Tmall Golden Makeup Award for three consecutive years and became a national makeup product to receive awards on the same stage as Estee Lauder.

12 years of pursuit helps domestic cosmetics overtake others

The founder always starts from the skin problems of consumers and found in the research that 70% of skin problems are caused by dehydration. In 2010, Touzhen's new product series of hyaluronic acid came out. Thousands of people experienced the test and the formula was adjusted more than 60 times. Finally, it provided an ingredient skin care solution for sensitive skin and dehydrated skin with the miraculous hydrating effect of triple patented hyaluronic acid, compounded with beta-glucan and plant essences. With safe, effective and cost-effective products, the hyaluronic acid series has sold 1.53 million sets, allowing Touzhen to quickly grow into a "dark horse" in the beauty industry. In 2019, Touzhen signed two strategic partnerships, signed an industry-university-research cooperation contract with the South China Collaborative Innovation Institute to jointly establish a technical research and development team; and formed a long-term cooperation with Symrise, a top global raw material supplier. In 2020, Touzhen became a member of the IFSCC International Cosmetics Council and signed a strategic cooperation agreement with DSM, the world's leading vitamin brand. In addition, we have joined forces with Japanese skincare expert and former Shiseido R&D director Professor Kentoshi Maeda to continuously achieve new results in product research and development. By increasing its overseas scientific research capabilities and establishing a R&D center in Japan, Touzhen has continuously increased the proportion of R&D investment in its products. After 12 years of hard work, Touzhen’s reputation has spread far and wide, which is undoubtedly the best embodiment of the rise of Chinese beauty brands.

True fans and social media experts all cheer for Touma

Because of its persistence, Touzhen's enterprise scale continues to grow, and it constantly refreshes the Chinese people's perception of domestic cosmetics with innovative products and empowering forms. Coinciding with the 12th anniversary of the brand, Touzhen launched the "If you are serious, you will win" 12th anniversary celebration attitude poster, focusing on 6 "true fans" playing around in the social circle, including internet celebrity anchors, product development engineers, all-purpose eye cream 10-year veteran fans and other senior users, showing their views and attitudes on persistence, paying tribute to every extraordinary story.

This time, Touzhen also initiated a topic discussion on social media to convey the story of persistence to consumers and pay tribute to themselves for their persistence and hard work. This kind of UGC marketing method not only allows users to deeply feel the brand attitude, but also brings good word-of-mouth communication to the brand and realizes the traffic aggregation of brand users.

In addition, Touzhen's 12 years of persistence has also won him blessings and recognition from many well-known KOLs. Including beauty influencers such as Akagi Takenori, Berry Brother, and makeup artist Fanzi, all collectively cheered for the brand's 12th anniversary.

As a promoter and leader in active ingredient skin care, Touzhen has maintained its position in the fiercely competitive domestic cosmetics market for 12 years with its differentiated positioning, outstanding R&D capabilities, and high-quality products. In the future, as "ingredientism" sweeps the beauty industry, let us wait and see what kind of skin care experience this national old brand will bring to consumers.