Estee Lauder and CDFG launch the new seventh-generation Little Brown Bottle

Estee Lauder's global spokesperson Yang Mi, Asia Pacific skincare and makeup spokesperson Li Xian, and Asia Pacific skincare ambassador Song Zuer made a glamorous appearance in the seaside city of Sanya, a popular tourist destination, to witness the new upgrade of Estee Lauder's legendary little brown bottle

Estee Lauder's global spokesperson Yang Mi, Asia Pacific skincare and makeup spokesperson Li Xian, and Asia Pacific skincare ambassador Song Zuer made a glamorous appearance in the seaside city of Sanya, a popular tourist destination, to witness the new upgrade of Estee Lauder's legendary little brown bottle

On December 12, 2020, Estée Lauder, the world's leading skincare house, joined hands with China Duty Free Group Co., Ltd. ("CDFG") to celebrate the launch of Estée Lauder's new breakthrough in skincare technology - the seventh-generation Little Brown Bottle (Advanced Repair Synchronous Essence) in Sanya. Since pioneering the Night Repair Serum in 1982, Estee Lauder's Advanced Night Repair Serum has been loved by consumers around the world. Today, Estee Lauder has launched the new seventh-generation Little Brown Bottle, relying on breakthrough discoveries in the scientific field of epigenetics. It can accelerate skin repair and improve fine lines in just three weeks1. At the same time, for the first time, it promotes the natural renewal of new cells and the production of collagen in the skin, making the skin more elastic, tender and firm.

The press conference was grandly opened at Sanya International Duty Free City, the world's largest single duty-free shop in Sanya, Hainan. Estee Lauder's global spokesperson Yang Mi, Asia Pacific skincare and makeup spokesperson Li Xian, and Asia Pacific skincare ambassador Song Zuer gathered in Sanya to add shining stars to this extraordinary moment. With the joint witness of fans, consumers, well-known skincare and beauty bloggers and experts, heavyweight guests and authoritative media, the Estee Lauder "Brown" Love pop-up store was surprisingly unveiled. Present an immersive experience of loving skin care and deeply explore the new youthful repairing power brought by the seventh-generation little brown bottle.

Estee Lauder "Brown" Love Pop-up Store in Sanya International Duty Free City

Estee Lauder global spokesperson Yang Mi unveiled the seventh generation of the Little Brown Bottle at Sanya International Duty Free City

The "Brown" Love pop-up store will be open for a limited time in December 2020. Visitors can start a fun game journey in the "Youth War" interactive experience area, take personalized photos and upload them to social media to share, and have the opportunity to win corresponding Estee Lauder products through interaction. You can also use Estee Lauder's "Skin Diagnostic Device" to perform advanced quantitative analysis of your skin condition, visualize deep-seated skin problems, and receive personalized product purchase recommendations. In line with Estée Lauder’s commitment to sustainable retail operations, the event site used Forest Stewardship Council (FSC)-certified wood and recycled materials whenever possible. At the same time, in order to promote the recycling of resources, the relevant devices will continue to be reused in the brand's future activities.

Li Xian, the skincare and makeup spokesperson for Estee Lauder in Asia Pacific, took a photo with the giant little brown bottle of the "Brown" Love pop-up store

Song Zuer, Estee Lauder's Asia Pacific skincare ambassador, signs a gilded Little Brown Bottle 2-pack at the Brown Love pop-up store

Jean Yves Minet, Senior Vice President of Global Travel Retail at Estée Lauder, said: “We are delighted to continue the tradition of Estée Lauder’s Little Brown Bottle creating ‘firsts’ and to join hands with CDFG to launch this exclusive Estée Lauder repair journey in Sanya International Duty Free City. Every generation of Little Brown Bottle has always been loved by consumers. Today, to celebrate the new upgrade of this legendary skincare product, we specially invited Estée Lauder’s global spokesperson Yang Mi, Asia Pacific skincare and makeup spokesperson Li Xian, and Asia Pacific skincare ambassador Song Zuer to gather with everyone in Hainan to commemorate this exciting moment. Thank you Yang Mi, Li Xian and Song Zuer for bringing the brilliant stars to this event, and thank you CDFG for your long-term support and enthusiastic cooperation with Estée Lauder.”

Estee Lauder Asia Pacific skincare and makeup spokesperson Li Xian and Asia Pacific skincare ambassador Song Zuer

Demonstrating the heart-shaped technique of the Little Brown Bottle at the event stage of Sanya International Duty Free City

Cai Fuming, Vice President of Procurement Center of CDFG, said: “CDFG is very grateful to our close partner Estee Lauder for choosing Sanya International Duty Free City to present such a wonderful brand launch and experience event. From the exciting pop-up store activities to the star-studded live lineup of well-known artists, Estee Lauder continues to create unique and unforgettable experiences for Chinese tourists. We look forward to bringing us more beautiful surprises in the future.”

Estee Lauder Flagship Store in Sanya International Duty Free City

To celebrate the launch of the new seventh-generation Little Brown Bottle, Estée Lauder and China Duty Free Group have jointly launched two exclusive sets: Estée Lauder Gilded Little Brown Bottle Duo (containing two 100ml bottles of Advanced Night Repair Serum Gilded Edition), and Estée Lauder Night Repair Love Set (containing one each of Clearing Cleanser 150ml, Micro Essence 200ml, Advanced Night Repair Serum 100ml, Advanced Night Repair Eye Cream 15ml, and Advanced Night Repair Cream 75ml). Both sets are only available at CDFG duty-free shops in Hainan, Shanghai, Beijing, Hangzhou and Guangzhou.

Estee Lauder global spokesperson Yang Mi displays the gilded little brown bottle two-pack at the Sanya International Duty Free City flagship store

The new seventh generation of Advanced Night Repair Serum: accelerates repair and speeds up youth

The new seventh-generation little brown bottle adopts the innovative ChronoluxTM Power Signal Technology to accelerate skin repair, effectively alleviate signs of skin aging, and help the skin resist the invasion of modern living environment. One dropper will instantly make your skin look younger, radiant, softer and more moisturized. Use it for three weeks to significantly improve skin wrinkles and tighten the skin. A bottle of delicate and firming essence that makes your skin regain its full, plump and youthful vitality2.

Estee Lauder's new seventh generation little brown bottle

New round glass bottle

Inspired by the pharmacist's Advanced Night Repair Serum, the "brown bottle" has been redesigned and made of high-quality recyclable glass. It has smooth contours, a translucent bottle that is more textured, and presents a "self-luminous" visual effect. After changing the bottle material from plastic to glass, Estee Lauder's Little Brown Bottle sold through global travel retail channels can save more than 1,000 tons of plastic each year.

Welcome to the Estee Lauder "Brown" Love pop-up store in Sanya International Duty Free City to purchase Estee Lauder limited edition sets.

CDFG sells Estee Lauder Night Repair Favorite Set and Gilded Little Brown Bottle 2-pack

About Estée Lauder

Estee Lauder is the flagship brand of the American Estee Lauder Group and was founded by Mrs. Estee Lauder, the world's first female entrepreneur. The Estee Lauder brand continues its classic heritage to this day, fully understanding the skin needs of modern women and constantly creating innovative, cutting-edge and effective skin care and makeup products, as well as iconic fragrance products. Today, Estee Lauder helps women pursue beauty in more than 150 countries and regions around the world through multiple channels, including offline and online, and always adheres to a firm and sincere philosophy: from women, for women.

About China Duty Free Group

China Duty Free Group Co., Ltd. (CDFG) was established in 1984. It is a state-owned enterprise approved by the State Council to operate duty-free business nationwide. During the past 30 years of rapid development, CDFG has established long-term and stable cooperative relationships with nearly 1,000 world-renowned brands worldwide, and has set up more than 240 duty-free shops in more than 30 provinces, municipalities, autonomous regions (including Hong Kong, Macao and Taiwan) in China and Cambodia. Its sales channels cover major Chinese hub airports such as Beijing, Shanghai, Guangzhou, Hangzhou and Hong Kong, as well as the Sanya International Duty Free City in Hainan Province. It provides duty-free goods services to nearly 200 million domestic and foreign tourists each year and has developed into the world's duty-free operator with the most complete types of duty-free shops and the most retail outlets in a single country.