Which is better, Sephora or the counter? The difference between Sephora and the counter

Everyone should be familiar with Sephora. Sephora specializes in selling cosmetics. Many female friends go to Sephora to shop. The cosmetics in Sephora and those in the counters are the same, and the prices are also the same.

Which is better, Sephora or the store?

The products at Sephora and the counters are the same. Most people think that the counters are better than Sephora because the service at the counters is better. The salesgirls will recommend suitable products based on your needs, and their service attitude is also comfortable. One thing that makes Sephora different from a store counter is that Sephora is an independent shopping store where people can just take away the products they like. Sephora and counters sell authentic products, they don’t sell fakes, and their quality is guaranteed.

What level does Sephora belong to?

Sephora is a high-end brand. In 1997, Sephora joined LVMH, the world's leading luxury brand company. Sephora has a wide variety of domestic and foreign cosmetics brands with a complete range of products, such as skin care, makeup, fragrance, bathing, hair care and tools, etc. Sephora sells a wide variety of domestic and foreign cosmetics brands with a complete range of products. Sephora's founder, Dominique Mandonnaud, opened his first cosmetics store in Limoges, France in 1969. At that time, beauty products were only sold at counters in department stores, and there was no open free shopping. Under Mr. Mandono's design, his cosmetics store is not only a sales place, but also a free paradise where customers can visit, roam and explore beauty. This sales model was quickly accepted and favored by customers. After achieving great success, Mr. Mandonno opened more than a dozen new stores in 1979, and settled in the French capital Paris for the first time in 1988. In 1994, the retail boutique was named Sephora, which comes from the name of Moses' wife in the biblical allusion, a young woman who combines beauty, wisdom, courage and generosity, and symbolizes elegance, joy and freedom. This is in line with the fashionable and creative store business philosophy. As a world-renowned cosmetics retail boutique, Sephora joined the global luxury giant - French LVMH Group Moet Hennessy - Louis Vuitton (hereinafter referred to as LVMH) in 1997. The shopping experience at Sephora means experimentation, beauty, challenge and enjoyment. In the open and modern Sephora stores, customers can freely explore and try a variety of excellent products, such as skin care, makeup, fragrance, bath, hair care and tools; Sephora's professional beauty consultants will encourage customers to boldly try the latest and best products, so that customers can experience an indescribable joy brought by beauty.

The difference between Sephora and counters

There is still a big difference between Sephora and store counters because their membership systems, consumption environments and brand relationships are completely unrelated. Sephora is not a brand, it is a large-scale shopping mall selling skin care products and cosmetics. It currently has 128 SEPHORA stores in 20 cities in China. It can be said that its popularity is very high. The products in the mall counters may not be as complete as those in Sephora, and the discount prices may not be as good as those in Sephora, but the consumption environment is better than that of Sephora. The differences between Sephora and specialty stores mainly lie in their skin care product categories, membership systems, and discount levels. Sephora is a large cosmetics and skincare store where you can buy products from different brands, while a counter can only sell products from one brand. Secondly, in terms of the membership system, points for skin care products purchased at Sephora can be combined, while products purchased at the counter can only be entered into one brand. Finally, the extent of their discounts. Sephora has more discounts and promotions every season, while counters have fewer discounts and not many promotions.

Which country is Sephora from?

Sephora is French.

Sephora is owned by LVMH, the world's leading luxury brand company. SEPHORA has 1,665 stores in 21 countries around the world, and there are countless Sephora stores in China. In Sephora stores, you can experience a more comprehensive shopping experience and product selection.