OLAY and CCTV.com jointly launched the "Science for Her" program to support young female scientists

Since its inception, OLAY, a global leading skin care brand focusing on scientific skin care, has always adhered to the brand concept of "everything comes from the love of women and science" and continued to improve on the road of skin care scientific research.

Release new concepts in biological science and create new understanding of scientific skin care

Since its inception, OLAY, a global leading skin care brand focusing on scientific skin care, has always adhered to the brand concept of "everything comes from the love of women and science" and continued to improve on the road of skin care scientific research. On March 8, 2022, CCTV.com joined hands with OLAY to hold the "Science Has Her" Young Women Scientists Support Program Science Charity Gala in Shanghai to witness the power of role models and empower young women. After the ceremony, the "OLAY BIO-SCIENCE Bioscience Summit" was also held at the same time. Gao Pei, chief scientist of P&G Greater China, Qi Jianhua, chief scientist of OLAY, and opinion leaders in the skin care field discussed new skin care technologies and announced that OLAY will be guided by the concept of bioscience in the future to create a new understanding of scientific skin care.

The world is particularly wonderful because of science, and particularly beautiful because of women. Since its establishment, OLAY has been committed to providing a more inclusive workplace environment for female employees, encouraging and supporting women to break industry stereotypes and work in the field of scientific research while providing all women with scientific, excellent and efficient high-quality products and diversified skin care solutions. The research and launch of OLAY's star products such as the "Anti-Sugar White Bottle" were also led by many female scientists. At the same time, many of OLAY's major scientific breakthroughs, such as the flagship anti-aging ingredients signal peptides and glycogenin technology, were also achieved through the joint efforts of female scientists and R&D teams. They won new acclaim for women and injected new power into science.

OLAY Bioscience Concept: Developing technological products in four dimensions

As a pioneer skincare brand in bio-mimicry technology, OLAY has condensed global craftsmanship and technology, improved bio-science processes, and developed signal peptides, niacinamide, glucosamine and many other breakthrough skincare ingredients from the four dimensions of bio-localization, bioavailability, biostability and biocompatibility, as well as anti-sugar white bottle, spot-lightening white bottle, super red bottle and many other star technology skincare products to solve skin problems with high efficiency and safety.

1. Biological localization

OLAY uses biological science as its research to accurately locate the root sites of the skin, activate the key physiological mechanisms of the skin from the root, and improve key skin problems. Taking glycosylation as an example, by activating the cell autophagy pathway, it can accurately locate and degrade AGEs (advanced glycation end products) in the skin, reduce the level of epidermal glycation products, and at the same time protect the proteins in the skin to achieve ideal skin condition.

2. Bioavailability

Optimize and promote the transdermal penetration of active ingredients, and further improve the utilization of ingredients by cells in the skin. The advanced research and development formula aims to maximize the utilization of active ingredients and significantly improve the effect. Taking signal peptide as an example, OLAY increases the permeability of signal peptide by 17 times by modifying the palmitoyl side chain of signal peptide, thereby achieving bioavailability.

3. Biological stability

OLAY has always adhered to the belief of constantly researching the formula. It selects highly stable active ingredients, carefully combines and formulates high-efficiency formulas, and creates 99.7% high-purity niacinamide, thereby greatly reducing the niacin content. This allows the product to always remain efficient and stable whether in the bottle or when used on the skin, thereby achieving biological stability.

4. Biocompatibility

All of OLAY's ingredient formulas are compatible with the skin's natural biological characteristics to avoid possible adverse reactions. The classic AB5D anti-inflammatory and soothing ingredient combination can effectively improve overall skin stability, soothe the skin through scientific formulas, and reduce adverse reactions caused by external stimuli to the skin, thereby achieving biocompatibility.

On the road of skin care research, OLAY has never forgotten its innovative spirit and has continuously improved its research and development, using the four dimensions of biological science as a benchmark to create precise, effective and inclusive ingredients and technological products. Just like the blockbuster product recently launched by OLAY, it fully demonstrates the ingenious scientific research results and reshapes the perception of scientific skin care.

Breakthrough "anti-sugar and yellowing reduction" technology, entering the anti-sugar and whitening 2.0 era

Listening to consumers' voices and solving women's skin care pain points has always been the core of OLAY's scientific research. As the demand for skin care continues to increase, women's demand for anti-sugar and anti-yellowing skin is growing. Therefore, OLAY has worked with many scientists to jointly develop the product for Chinese women's skin, using OLAY's breakthrough technology to launch the industry's first "scientific anti-sugar" technology revolutionary sugar factor, and use it in the anti-sugar white bottle. Now this epoch-making technology is applied to the new whitening lotion. Through the combination of large-molecule hyaluronic acid and 3-2-2 hydrating system, effective moisturizing is formed. Niacinamide and glycoside ingredients are used to prevent the accumulation of glycation products AGEs in the skin from the root, achieving a 2.7-fold anti-sugar and yellowing effect, promoting anti-sugar whitening ability, and giving the skin a light skin feel.

Exclusive signal peptide technology opens a new era of anti-aging

In response to the anti-aging skin problem that women are most concerned about, OLAY started from biological science and published a joint research with Alexa Kimball, a professor at Harvard Medical School, to study the mechanism of dermatological beauty methods and found that the key to youthful skin is NRF2 signaling. After 30 years of research, OLAY scientists have finally discovered an exclusive technology that can locate and promote the entire chain of collagen production and quality - a signal peptide combination.

Collagen signal peptide, as OLAY's ace anti-aging ingredient, is a peptide that can directly act on collagen production. It has the ability of small molecules with strong penetration, can locate and activate skin signals, directly promote collagen production, and at the same time provide a compatible and skin-friendly use experience. As an industry pioneer since 1991, OLAY has been engaged in signal peptide research and has teamed up with the world's top cosmetic raw material suppliers to develop palmitoyl pentapeptide-4, which has influenced the entire industry's research on signal peptides with its superior anti-aging effects and user experience. To date, OLAY's research on signal peptides has been published in eight core papers and has obtained a number of global exclusive patents.

Signal peptides can not only locate and activate youthful signals and directly participate in the regeneration of collagen, but also have unique biocompatibility characteristics, achieving truly gentle and efficient anti-aging effects. OLAY scientists have used a combination of signal peptides as the core ingredients, combined with the rare ingredient white diamond truffle, to create the highly acclaimed OLAY Super Red Bottle Cream, which can achieve 28-day firming and wrinkle reduction, and usher in a new era of scientific anti-aging.

As an international skincare brand focused on scientific skincare, OLAY, with its core concept of bioscience, continuously researches and develops innovative breakthrough ingredients to create efficient and safe skincare products that meet the requirements of the times, subverting consumers' perception of scientific skincare. In the future, OLAY will continue to explore skin care technology based on the concept of bioscience, so that every woman can take care of her skin scientifically, move forward fearlessly, and live for beauty!