What do you think of the domestic treasure Guyu skincare brand? Is it really good?

Whitening seems to be an eternal topic for women in their pursuit of beauty. Since ancient times, China has regarded white as beautiful, and there are many documents to record this.

Whitening seems to be an eternal topic for women in their pursuit of beauty. Since ancient times, China has regarded white as beautiful, and there are many documents to record this. The earliest record in the Book of Songs is "Her hands are like tender catkins, her skin is like solidified fat, her neck is like a cicada, and her teeth are like white jade" ("Shuo Ren" from "The Songs of Wei"). It means that beautiful women are all very white, like white jade, like solidified fat, white and delicate. Modern people rack their brains to whiten their skin and spend money on various whitening essences or skin rejuvenation devices. Since ancient times, China has regarded fair skin as a symbol of female beauty.

It is reported that the latest "China Whitening Market Monitoring and Prospect Forecast Report 2017-2022" released by China's "Zhiyan Consulting" shows that among female consumers aged 20-50, more than 80% of women have whitening needs. There is also data proving that as of 2021, China is the country with the largest user of whitening products in the world. It can be seen that the domestic whitening market capacity is constantly expanding, whitening has increasingly become a growing demand point for consumers, and whitening products are almost a necessity for Chinese women's skin care.

However, not all whitening skin care products are suitable for Chinese women. After all, the skin barrier of most Chinese people is relatively fragile, and blindly using high-concentration whitening products is quite risky. Highly effective active ingredients such as vitamin C and niacinamide are somewhat irritating. When the concentration is too high, not only will they fail to achieve a rapid whitening effect, but they may also irritate the skin, causing redness, itching and other problems. Long-term irritation will induce pigmentation, making the skin look darker. So, are Guyu’s skin care products any good? Are there no skin care products that are particularly suitable for Chinese women’s skin types? In fact, yes!

Inheriting traditional Chinese culture and focusing on effective plant-based skin care

The "Guyu" brand, which originated from China's traditional season culture, has inherited the plant extract wisdom that has been passed down in China for thousands of years. It has focused on the research on the whitening effect of China's precious plant extract, glycyrrhizin, for 15 years, and is committed to providing whitening products that are more suitable for Chinese skin and creating the unique fairy-like white for Chinese women.

Licorice is a Chinese-style plant resource with more prominent efficacy. It can whiten skin through four pathways, achieving full-link darkening suppression from the source, bottom layer, middle layer, and surface layer. Compared with other whitening ingredients, glycyrrhizin has a higher inhibition rate on tyrosinase (a key enzyme in melanin synthesis), which is 140 times that of niacinamide. In addition, the glycyrrhizin ingredient is safe and effective, and there is no need to build up tolerance, so it can be safely applied on the face even on sensitive skin. It can be seen from this that this whitening ingredient is more suitable for Chinese people with thin stratum corneum. This is exactly why Guyu firmly chose glabridin as the core ingredient of its whitening series after years of research.

Image source: Brand

In order to better inherit the cultural genes of the Chinese nation, maximize the effectiveness of the glycyrrhizin ingredient, and seek innovative development of Chinese functional skin care products. Guyu took the lead in investing in R&D from the source, built its own laboratory, and brought together a top core R&D team. It has many core formula patents and exclusive application technologies. It also has China's only artificial joint planting base cultivated and managed by modern science, as well as a high-standard professional joint R&D laboratory. Today, Guyu has a number of patented technologies, including supercritical crystallization purification and nano-permeation promotion, and the purity of glycyrrhizin can reach over 90%, the highest level in the industry.

In product creation, Guyu takes every step steadily. From raw materials-formula-technology, a "full industrial chain" R&D barrier is formed. Guyu has always insisted on independent research of formulas, and has developed nearly dozens of SKUs around the ingredient glabridin to meet consumers' whitening needs in different scenarios. It is a pioneer and expert in glabridin whitening in China.

Quality builds reputation, Guyu's new whitening milk can 2.0

As a functional skin care brand, Guyu has always put efficacy and safety first, grasped the core of solving skin problems from the perspective of ingredients, and developed differentiated whitening skin care products that are healthier, safer, and more fully functional. So,? Let’s see what answers industry evaluation and market sales have given.

As a new brand that has emerged in the "cutting-edge era" of China's cosmetics industry, Guyu has received high recognition and praise, and has also won many high-value awards. Including but not limited to the "2021 Tmall Golden Makeup Award·Z Generation Annual Brand Innovation Marketing Award", "2021 Xiaohongshu Beauty Trend Brand", Xiaohongshu x People's Daily "RED National Products Festival Selected National Brands" and other authoritative awards, and was also named the most competitive brand of 2021 at the China Cosmetics Conference.

Image source: Brand

Guyu has always been one of the most popular domestic skin care products among consumers. Take the new whitening milk can 2.0 launched by Guyu at the beginning of this year. It became a hit in the industry as soon as it was launched on the market, achieving a good result of more than 50,000 monthly sales. It is reported that the reason why Whitening Milk Can 2.0 is so popular is that it not only continues the genes of the popular whitening milk can, but also its whitening, repairing and moisturizing abilities are greatly upgraded compared to the whitening milk can. The content of glabridin in the Whitening Milk Can 2.0 has been increased from 90% purity to 93%, and whitening ingredients such as triple vitamin C, bisabolol and 9 repair ingredients such as double ceramide have been added. In addition, the Whitening Milk Tank 2.0 has passed third-party testing and certification, with 0 allergy rate and no added preservatives. For Chinese people with fragile and sensitive skin, Guyu skincare products are excellent!

New hot product in Guyu-Whitening milk can 2.0

Guyu has always put the efficacy and quality of its products first, and has continued to improve in R&D and production, supply chain building, channel expansion, and brand building, allowing a native Chinese plant raw material to burst out with powerful whitening energy. As Guyu’s founder Wang Anning said, “We only select precious ingredients and spare no expense in using them. In this way, we ensure that expensive ingredients can ‘fly into ordinary people’s homes’ and let consumers truly feel the effects.” It has to be said that Guyu has done it. I hope that Guyu will produce more good products that consumers need in the future and have more and better performances.